Perceived value and perceived usefulness of halal labeling: The role of religion and culture

Jamal, Ahmad; Sharifuddin, Juwaidah

doi:10.1016/j.jbusres.2014.09.020

Cited by 215 publications

(261 citation statements)

References 47 publications

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“…In addition, many researchers have proposed that the intention to purchase indicates an individual human belief to buy halal food (Nazahah & Sutina, 2012; Yunus, Rashid, Ariffin, & Rashid, 2014). Therefore, previous studies have shown that the purchase intention is strongly correlated with attitude, halal knowledge and halal quality (Jamal & Sharifuddin, 2015;Khalek, 2014;Khalek & Ismail, 2015;Mohamed Elias, 2016).…”

Section: Halal Food Purchase Intentionmentioning

confidence: 94%

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Maichum

Parichatnon

Peng

2017

IRAJMSS

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Section: Halal Food Purchase Intentionmentioning

confidence: 94%

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Maichum

Parichatnon

Peng

2017

IRAJMSS

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“…In the context of food products, product labels provide a range of benefits for consumers by contributing to the perception related to the value and usefulness of the product. For example, consumers assign high hedonic value to products with an organic label (Sirieix & Tagbata, 2008) because consumers assume that the product has a better taste than non-organic products (McEachern & McClean, 2002), is better for the human body and is more environmentally friendly and morally justifiable (Jamal & Sharifuddin, 2015). In regards to the halal label on the packaging of snacks, the label provides value-expressive benefits for consumers by building a perceived value that is as positive for the consumer as it is for Muslim society.…”

Section: Perceived Value Of Restaurants With Halal Certificationmentioning

confidence: 99%

“…Following Davis (1989), this study defines perceived usefulness as consumers' belief that buying products labeled as halal will enhance their experience in shopping for products (Jamal & Sharifuddin, 2015).…”

Section: Perceived Usefulness Of Halal Certificationmentioning

confidence: 99%

“…Related to halal food products, including halal restaurants, Jamal and Sharifuddin (2015) reveal that product labels provide a variety of benefits for consumers that contribute to perceived usefulness.…”

Section: Perceived Usefulness Of Halal Certificationmentioning

confidence: 99%

“…Lam (2007) (Jamal & Sharifuddin, 2015). Based on the above arguments, researchers develop the following hypotheses:…”

Section: Vertical and Horizontal Individualismmentioning

confidence: 99%

See 2 more Smart Citations

Understanding Halal Restaurant Patronage Intention: The Role of Perception, Culture and Religiosity

Fara¹,

Hati²,

Daryanti³

2016

European Proceedings of Social &Amp; Behavioural Sciences

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Restaurants providing halal (permissible according to Islamic jurisprudence) food are important to Muslims. However, many factors influence customers' intention to patronise halal restaurants. This study examines the antecedents of patronage of halal restaurants. The study questions whether there is an effect of perceived value, perceived usefulness and culture on the intention to patronise halal restaurants and whether religiosity moderates the relationship among these variables. The purpose of this study is to explore the factors that influence Muslim customers' intention to patronise halal restaurants. The study specifically investigates the relationships among perceived value, perceived usefulness, culture, religiosity and intention to patronise halal restaurants. The study is based on a sample of 323 halal restaurant consumers. The questionnaire measures the following variables: perceived value, perceived usefulness, vertical collectivism, horizontal collectivism, vertical individualism, horizontal individualism, religiosity and intention to patronise halal restaurants. The study shows that both perceived value and perceived usefulness have a direct influence on behavioural intention to patronise halal restaurants. In regards to the effect of collectivism and individualism, only horizontal collectivism and vertical individualism have a direct influence on purchase intention. The current study also finds that religiosity moderates the relationship among perceived value, perceived usefulness, horizontal collectivism and horizontal individualism with respect to behavioural intention. The study shows that the Muslim intention to patronise halal restaurants is influenced by the perceived value, perceived usefulness of halal restaurants and culture which is also moderated by the Muslim level of religiosity.

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Halal holidays: How is value perceived by Muslim tourists?

Rodrigo

Turnbull

2019

Journal of Tourism Research

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This study explored the perceived values considered by Muslims when undertaking a halal holiday. The data for the study were gathered via 21 semistructured interviews conducted among Sri Lankan Muslims. Incorporating the theory of consumption values developed by Sheth, thematic analysis was used explore the key perceived consumption values that Muslim travellers associated with halal tourism. The findings of the study demonstrate that the perceived value associated with halal holidays is multidimensional, comprising both consumption and Islamic religious values such as Iman (faith), which refers to the conscience, and suggest that “Muslims should act within the Sharia (Islamic Law), and only choose what is halal and remember Allah when making decisions”. This study contributes to the body of knowledge on consumer perceived values by emphasizing that in the context of halal holidays, Islamic values captured by Iman play a significant role in customer expectations regarding perceived consumption values. Thus, tourism and hospitality organizations need to develop products and services that are Sharia‐compliant. Such initiatives would enable tourism and hospitality firms to demonstrate their responsiveness to specific cultural needs.

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Perceived value and perceived usefulness of halal labeling: The role of religion and culture

Cited by 215 publications

References 47 publications

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Understanding Halal Restaurant Patronage Intention: The Role of Perception, Culture and Religiosity

Halal holidays: How is value perceived by Muslim tourists?

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