Perceived Value of Health Service—The Conceptual Mode

Abstract

A knowledge in the field of a perceived value in a marketing literature is in a steep progress. The concept of the perceived value is rerely founded in a health marketing literature. In the medicine health literature, the concept of a patient satisfaction and research models with direct relationship between service quality and patient satisfaction are used. Our conceptual model transfers knowledge from the other marketing sciences to the health marketing. In the article all elements of the conceptual model are introduced, with which the authors can describe the concept of perceived value of health service.

An Assessment On Perceptıon Of Value In Health Instıtutıons In Turkey

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