Perceived value of information sharing in online environments: User engagement and social reputation

Eisenbardt

2018

IJIKM

Aim/Purpose: The main purpose of this paper is to answer the research question whether the ways in which prosumers share their knowledge with enterprises and public organizations are in line with the ways in which enterprises and public organizations expect them to get engaged in knowledge sharing. Background: Contemporary consumers do not wish to be passive consumers anymore. They want to satisfy their consumption needs by products’ evaluation, co-designing, co-creation and co-reconfiguration. They can do that by sharing their knowledge with enterprises and public organizations. Such consumers are referred as ‘prosumers’. Methodology: The research process consisted of a survey among prosumers and online observations of enterprises and public organizations. A final research sample includes 388 prosumers and 90 organizations. Contribution: This work contributes to existing research on utilizing consumers’ knowledge in business and public organizations by identifying and examining ways of consumers’ knowledge sharing with such organizations. Findings: It was found that there are differences between the ways in which prosumers share knowledge with organizations in comparison with the ways in which enterprises and public organizations expect them to get engaged in knowledge sharing. Prosumers mainly share their knowledge by evaluating products, whereas organizations mainly expect prosumers to get engaged in knowledge sharing by creating and designing products. In addition, it was found that enterprises have bigger expectations as to prosumers’ engagement in knowledge sharing than public organizations. Recommendations for Practitioners: This study provides practitioners with guidelines for prosumers’ knowledge utilization, especially helping them understand which ways prosumers use to share knowledge. Recommendation for Researchers: Researchers may consider the findings of the current study useful to conduct further research on customer knowledge sharing with organizations using our approach and developing own research contexts. Future Research: This study examines Polish prosumers and organizations operating in the Polish market. It is advisable to extend the research to other countries and compare the results.

Section: Not Supportedcontrasting

confidence: 43%

Section: The Value Of Prosumers' Knowledge For Organizationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Ways of Prosumers’ Knowledge Sharing with Organizations

Eisenbardt

2018

IJIKM

“…Great opportunities for prosumers in the field of knowledge sharing create an online environment. Particularly, a social media development and their omnipresence caused that more and more enterprises and public organizations are trying to engage prosumers in prosumer-oriented projects and as a result -to obtain proper knowledge from prosumers (Choi & Shah, 2014;Jiebing, Bin, & Yongjiang, 2013). On one hand, this knowledge should be connected with organizations' expectations and enable them to develop and upgrade products, and may contribute to business process improvement (Aghamirian, Dorri, & Aghamirian, 2015;Trejo, Gutiérrez, & Guzman, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Ways of Prosumers’ Knowledge Sharing with Organizations

Proceedings of the 2018 InSITE Conference

Eisenbardt

2018

Aim/Purpose: [This Proceedings paper was revised and published in the 2018 issue of the Interdisciplinary Journal of Information, Knowledge, and Management, Volume 13] The main purpose of this paper is to identify ways of consumers’ knowledge sharing with business and public organizations. Background: Contemporary consumers do not wish to be passive consumers anymore. They want to satisfy their consumption needs by products’ evaluation, co-designing, co-creation and co-reconfiguration. They can do that by sharing their knowledge with enterprises and public organizations. Such consumers are named ‘prosumers’. Methodology: The research process included two stages. The first stage it was the survey among 388 prosumers. The second stage it was the online observation among 90 enterprises and public organizations. Contribution: This work contributes to extant research on utilizing consumers’ knowledge in business and public organizations by identifying and examining ways of consumers’ knowledge sharing with such organizations. Findings: It was found that there are differences between ways in which prosumers share knowledge with organizations and ways in which enterprises and public organizations engage them in knowledge sharing. Prosumers mainly share their knowledge with organizations by evaluating products, whereas organizations mainly engage prosumers in knowledge sharing by creating and designing products. In addition, enterprises more often engage prosumers in knowledge sharing than public organizations. Recommendations for Practitioners: This study provides practitioners with guidelines for prosumers’ knowledge utilization, especially helping them understand ways used by prosumers to knowledge sharing. Recommendation for Researchers: Researchers may build on the findings of the current study to conduct further research on using customer knowledge in organizations using different subjects and research contexts. Future Research: This study only examines Polish prosumer and organizations operating in the Polish market. It is advisable to extend the research to other countries and compare results.

“…The exchanging of knowledge is an important aspect of being a member of a community and customers voluntarily contribute knowledge increasing the prospective customer's awareness of the products and services offered by the business (Kumar, Aksoy, Donkers, Venkatesan, Wiesel, & Tillmanns, 2010). Further, businesses hold the desire to acquire information and customers have accelerated this rise in information sharing by posting reviews onto social media business web sites (Choi & Shah 2014). Customers appraise other customer's reviews, and customers appraise the business response.…”

Section: Introductionmentioning

confidence: 99%

Identifying more about customers: the phenomenon of the switch to the knowledge exchange

Mullins

2016

OJAKM

The purpose of this study is to explore how the customer knowledge management systems support business follow-up of customer reviews and discussion using social media, and propose a customer stratification framework. The survey methodology was used to collect the data utilized in answering the research questions and based on the analysis and logical deduction, a conceptual customer stratification framework was proposed. This framework explains the stages required by a business to observe customers social media discussions starting with validation where business should aim to better understand how customers map themselves onto other customer experiences. Secondly, the reinforcement stage is where business should explore how the customer is better informed to make choices from the customer’s discussions. Finally, through the contradiction stage the business should recognise the value placed to explore where they are weak and have a means to correct these areas.