Perceived Weight Is Affected by Auditory Pitch Not Loudness

Takashima, Midori

doi:10.1177/0301006618808937

Cited by 4 publications

(2 citation statements)

References 3 publications

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“…Therefore, future research should investigate the effects of the combination between various dimensions on the heaviness perception and downstream outcomes. Secondly, previous studies have shown that factors such as position ( Deng and Kahn, 2009 ), speed ( Jia et al, 2020 ), or sound ( Takashima, 2018 ) can produce an impact on the perceived heaviness. We believe that future research can investigate saturation combinations in conjunction with other visual factors, such as location or speed.…”

Section: Discussionmentioning

confidence: 99%

How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

Peng

Yao

et al. 2022

Front. Neurosci.

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Color, as one of the most critical visual factors influencing consumer decisions, has been widely used in e-commerce marketing. However, the effects of product-background saturation combination on consumers’ willingness to purchase products with different heaviness attributes (e.g., heaviness-positive products or heaviness-negative products) have not been conclusively determined. The current study demonstrated the effects of product-background saturation combination on product heaviness perception and its downstream consequences. Based on behavioral method, study 1 showed that a patch of color placed in a pale background (the saturation of the background is lower than the saturation of the color patch) was perceived as visually heavier than that in a colorful background (the saturation of the background is higher than the saturation of the color patch). Study 2 applied event-related potentials (ERPs) method to explore the underlying neural mechanisms of how the interactions between the presentation modes and the product types affect consumer decisions. Behaviorally, compared to the colorful background, the pale background would lead to a higher purchase rate for the heaviness-positive products, whereas the opposite results were found for the heaviness-negative products. Furthermore, for both the heaviness-positive and heaviness-negative products, a shorter reaction time would be observed in the pale background condition than in the colorful background condition. Neurophysiologically, the pale background would result in smaller N2 component and larger P3 component compared to the colorful background for the heaviness-positive products, while the reverse held for the heaviness-negative products. Smaller N2 component implies decreased perceptual conflicts and larger P3 component implies increased decision confidence, suggesting that e-retailers should present heaviness-positive products with pale backgrounds and heaviness-negative products with colorful backgrounds.

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Section: Discussionmentioning

confidence: 99%

How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

Peng

Yao

et al. 2022

Front. Neurosci.

View full text Add to dashboard Cite

show abstract

“…Beyond footsteps and considering sound design techniques more generally, it has also been shown that spectral frequency is a communicator of aspects such as weight. Low frequency sounds are perceived as heavier than high frequency or silence [52].…”

Section: Anthropometricsmentioning

confidence: 99%

Audience perceptions of Foley footsteps and 3D realism designed to convey walker characteristics

Cunningham,

McGregor

2024

Pers Ubiquit Comput

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Foley artistry is an essential part of the audio post-production process for film, television, games, and animation. By extension, it is as crucial in emergent media such as virtual, mixed, and augmented reality. Footsteps are a core activity that a Foley artist must undertake and convey information about the characters and environment presented on-screen. This study sought to identify if characteristics of age, gender, weight, health, and confidence could be conveyed, using sounds created by a professional Foley artist, in three different 3D humanoid models, following a single walk cycle. An experiment was conducted with human participants (n=100) and found that Foley manipulations could convey all the intended characteristics with varying degrees of contextual success. It was shown that the abstract 3D models were capable of communicating characteristics of age, gender, and weight. A discussion of the literature and inspection of related audio features with the Foley clips suggest signal parameters of frequency, envelope, and novelty may be a subset of markers of those perceived characteristics. The findings are relevant to researchers and practitioners in linear and interactive media and demonstrate mechanisms by which Foley can contribute useful information and concepts about on-screen characters.

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A Pseudo-Haptic Method Using Auditory Feedback: The Role of Delay, Frequency, and Loudness of Auditory Feedback in Response to a User’s Button Click in Causing a Sensation of Heaviness

et al. 2022

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Perceived Weight Is Affected by Auditory Pitch Not Loudness

Cited by 4 publications

References 3 publications

How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

Audience perceptions of Foley footsteps and 3D realism designed to convey walker characteristics

A Pseudo-Haptic Method Using Auditory Feedback: The Role of Delay, Frequency, and Loudness of Auditory Feedback in Response to a User’s Button Click in Causing a Sensation of Heaviness

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