“…As regards experiences of prejudice/discrimination, this study also showed that the family is responsible for a large portion of them, in the form of separating household utensils, rooms, and food. Such false beliefs about HIV infection coexist socially with medical knowledge, which is widely disseminated through media campaigns (Hamann, Pizzinato, Weber, & Rocha, 2017;Moreira, França, Jacob, Cabral, & Martirani, 2018). The presence of such mode of representation, founded from an anthropological (Laplantine, 1986) and cognitive prototypical (Bishop, 2000) perspective, has already been analyzed in detail (Apostolidis & Dany, 2012).…”