Perception and translation of advertising meanings: students ’ attitudes

Belousova, Ekaterina; Stošić, Lazar

doi:10.1051/shsconf/20197008007

Cited by 2 publications

(3 citation statements)

References 4 publications

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“…In studies Belousova E., Stosic L. was found that in the process of interpreting a visual stimulus (for example, posters) in young people actualization of semantic units, which manifests itself in a trend and evaluate the posters in accordance with the dominant meaning of life. The authors established a connection between the dominant life sense of students and their ratings of advertising posters [15].…”

Section: Introductionmentioning

confidence: 99%

Agriculture faculty students’ meanings translation in conditions of the development of communicative competence

2020

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This article discusses psychological characteristics of communicative and speech competence of the agriculture faculty students. The authors pay attention to the study of students communication skills in the process of interaction, their ability to translate meaning, skills of information interpretation and effective meaning transfer. The study involved 120 students aged 17 to 23 years (M=20.75, SD=2.25 (37% men). Methods were used: a survey – “Communicative competence” of L. Michelson in the modification of Yu.Z. Gilbukh; testing – subtest No. 6 of the Wechsler test; analytic tasks – a method of supplementing / completing / restoring a speech utterance, a classification method; statistical methods (descriptive statistics , Mann Whitney U test, Kruskal-Wallis test). The study found that first-year students differ from senior students in communicative competence. The speech competence of graduate students in a qualitative aspect is better developed, however, it is distorted by the influence of personal characteristics and the situation. The research prospects are aimed at studying the differences in speech and communicative competence of students who completed training courses on the development of these abilities. It is also promising to study the characteristics of the process of meaning, as variables in the formation of speech and communicative competence.

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Section: Introductionmentioning

confidence: 99%

Agriculture faculty students’ meanings translation in conditions of the development of communicative competence

2020

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“…Although the problem of transferring of meanings is relatively new in psychology, there are studies that reveal various aspects of transferring of meanings: in communication (Ivanova, 2014;Kibrik, 2018), in training (Abakumova et al, 2019;Suroedova, Tushnova and Belousova, 2020;Belousova, 2015), in professional activity (Hodgkinson and Sparrow, 2002), in advertising (Belousova and Stošić, 2019;Belousova, 2021;Miller and Allen, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…In studies (Belousova and Stošić, 2019;Belousova, 2021), it was highlighted that students perceive advertising posters depending on the dominance of the system of life meanings. The authors conclude that the transferring of the meanings of advertisement takes place if the content of advertisement corresponds to the respondents' value-semantic features.…”

Section: Introductionmentioning

confidence: 99%

The Relationship Between the Strategies of Transferring the Meanings of Information Messages and the Meaning-of-Life Orientations of Social Networks Users

Ермаков

Belousova

2021

IJCRSEE

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The aim of the work is to identify strategies for transferring the meanings of information messages used by students in social networks, and how these strategies are related to the students’ meaning-of-life orientations. The study was conducted with the use of a theoretical method, as well as a survey, a content analysis, an expert method, a psychodiagnostic method, descriptive statistics, and also nonparametric tests, the Kruskal-Wallis H-test and Spearman’s rank correlation method. Among modern youth, social networks are one of the most common sources of obtaining and distributing information. Therefore, it is important to find out what strategies for transferring the meanings of information messages are used by respondents. The expert method and content analysis allow us to identify 6 strategies for transferring meanings that students use in communication when transferring the meanings of various publications in social networks. Further analysis shows that each strategy has its own features of the meaning-of-life orientations components and significant relationships between the strategies of the meanings transferring and the components of the meaning-of-life orientations of social networks users are also revealed. Thus, we can conclude that the features of the transferring of meanings are significantly influenced by the meaning-of-life orientations, in particular, goals in life. Thus, the study emphasizes the importance of the semantic communication in social networks, the results of which can influence the effectiveness of communication, training, and the interaction among users.

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Perception and translation of advertising meanings: students ’ attitudes

Cited by 2 publications

References 4 publications

Agriculture faculty students’ meanings translation in conditions of the development of communicative competence

Agriculture faculty students’ meanings translation in conditions of the development of communicative competence

The Relationship Between the Strategies of Transferring the Meanings of Information Messages and the Meaning-of-Life Orientations of Social Networks Users

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