2021
DOI: 10.1080/20430795.2021.1964809
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Perception of the digital transformation as a strategic advantage through the Covid 19 crisis? case of Tunisian banks

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Cited by 18 publications
(14 citation statements)
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“…One theory is that digital transformation leads to improved efficiency and cost savings in banks' business processes. This is supported by research that shows that the digitization of processes leads to cost reduction, process simplification and strong connectivity, making services more efficient, improving image, reducing cost of activities and business processes, expanding markets and making business operations more efficient (Ky et al, 2021;Theiri and Alareeni, 2021). Another theory is that digital transformation allows banks to gain a competitive advantage over traditional brick-and-mortar organizations by forming partnerships and collaborations with platforms of services specialized in big data and artificial intelligence.…”
Section: Literature Reviewmentioning
confidence: 98%
“…One theory is that digital transformation leads to improved efficiency and cost savings in banks' business processes. This is supported by research that shows that the digitization of processes leads to cost reduction, process simplification and strong connectivity, making services more efficient, improving image, reducing cost of activities and business processes, expanding markets and making business operations more efficient (Ky et al, 2021;Theiri and Alareeni, 2021). Another theory is that digital transformation allows banks to gain a competitive advantage over traditional brick-and-mortar organizations by forming partnerships and collaborations with platforms of services specialized in big data and artificial intelligence.…”
Section: Literature Reviewmentioning
confidence: 98%
“…This qualitative approach is mainly used in research that has a broad or global research scope. For example, research conducted by (Artemenko & Zenchenko, 2021;Feher & Varga, 2019;Pramanik et al, 2021;Theiri & Alareeni, 2021;Votintseva et al, 2019) has scope at the country level. In addition, this literature review method is also used in industrial-level research as conducted by (Haapio, 2020;Krasonikolakis et al, 2020;Priambodo, 2019).…”
Section: Methodsmentioning
confidence: 99%
“…This type of methodology has been widely accepted in the academic literature in general and in finance in specific since the pioneering work of (Titman and Wessels, 1988). PLS approach is recommended as it has an inherent ability to compute a cause–effect relationship model (Theiri and Alareeni, 2021). Its main advantage is that it is not subject to the issues of multicollinearity and endogeneity of variables.…”
Section: Methodsmentioning
confidence: 99%