2010
DOI: 10.1016/j.foodqual.2009.06.003
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Perception of traditional food products in six European regions using free word association

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Cited by 386 publications
(400 citation statements)
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References 39 publications
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“…The words draw in each interviews were first translated to English and then entered into an excel file template. A back-translation process (Brislin, 1970;Maneesriwongul & Dixon, 2004;Guerrero et al, 2010) was applied for those words difficult to translate from Malay words. Thematic analysis is an analysis of qualitative data through the use of extended phrases and/or sentences rather than shorter codes (Auerbach & Silverstein, 2003;Boyatzis, 1998).…”
Section: Resultsmentioning
confidence: 99%
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“…The words draw in each interviews were first translated to English and then entered into an excel file template. A back-translation process (Brislin, 1970;Maneesriwongul & Dixon, 2004;Guerrero et al, 2010) was applied for those words difficult to translate from Malay words. Thematic analysis is an analysis of qualitative data through the use of extended phrases and/or sentences rather than shorter codes (Auerbach & Silverstein, 2003;Boyatzis, 1998).…”
Section: Resultsmentioning
confidence: 99%
“…The participants were selected within each state using a convenient intentional and reasoned sampling with predetermined quotas (Guerrero, et al, 2010). Convenience sampling is frequently used in behavioural science research (Graveter & Forzano, 2008;Guerrero, et al, 2010) and exploratory research where researcher are interested in getting information in a specific topic through involving participants who meet specific criteria that are relevance to the study.…”
Section: Design and Samplementioning
confidence: 99%
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“…Correspondence analysis (CA) was used to determine the association between formulations and word associations (Guerrero et al, 2010, Beh, Lombardo, & Simonetti, 2011. CA is a multidimensional scaling multivariate technique that uses non-metric data in the crossed design to create percentage maps including all variable categories (Hair, Black, Babin, Anderson, & Tatham, 2009).…”
Section: Resultsmentioning
confidence: 99%
“…We used convenience sampling, which is well-suited to exploratory studies, as it provides a gross estimate of the result, although it remains a non-probabilistic sampling method (Guerrero et al, 2010).…”
Section: Methodsmentioning
confidence: 99%