Perception of Visual Information in a Digital Environment and Cognitive Styles

Abstract

The existence of a modern person in a digital environment requires a high level of digital literacy, special skills that allow us to perceive, process and use ever-increasing amounts of information. Any information is now available to users, technologies allow viewing and studying various sources of information almost simultaneously. The amount of visual content is increasing, and therefore, cognitive processes are adapting to new conditions. Technologies are changing, and needs are changing, which in turn leads to a new stage of technology development. Technologies are becoming more complex and at the same time becoming more understandable and familiar to users, simplifying the processes of perception and processing of information. Advances in the field of image creation and processing have significantly expanded the possibilities and ways of presenting visual information. There is a need to investigate the features of the processes of human perception of visual information from the standpoint of various theoretical approaches.The article contains the results of a study of the perception of visual information in the digital environment by people of different ages, the features of its processing, memorization, comprehension. Modern digital space forms new perceptual and cognitive styles of information processing, which are associated with the development of awareness of digital content consumption -depending on the goals of online activity -sometimes a thoughtful and contemplative perception and comprehension of data is necessary, and sometimes it is enough to identify keywords or images and, based on them, view certain data and draw conclusions. It is this awareness of digital content consumption that allows you to experience a unique cognitive experience in a digital environment, which allows you to experience emotional satisfaction from studying and perceiving data, and not just from studying them.