2015
DOI: 10.11648/j.jim.s.2015040101.18
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Perceptioning as a Tool for Destination Branding: The case of Liguria as Wikidestination

Abstract: Abstract:The perceptioning model developed by Bassani et al. (2002Bassani et al. ( , 2007Bassani et al. ( , and 2011 permits to design, launch and develop a strong brand in B2B and B2C markets. In recent years, it has also been used to build wikibrands (Moffit and Dover, 2010) and successful products relying on the high involvement of consumers' communities in value creation processes. The paper explores how the perceptioning model as a tool for destination branding could also find successful application in ot… Show more

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Cited by 2 publications
(7 citation statements)
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“…The most frequent topics are those dedicated to traditional culture (festivals, typical products), stories about Ligurian towns and idyllic places (tales of memory), and thematic itineraries (outdoor, villages, etc.). The blog has had 127,000 page views and 45,000 unique visitors in 24 months (Ben Youssef et al, 2015).…”
Section: Methodsmentioning
confidence: 99%
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“…The most frequent topics are those dedicated to traditional culture (festivals, typical products), stories about Ligurian towns and idyllic places (tales of memory), and thematic itineraries (outdoor, villages, etc.). The blog has had 127,000 page views and 45,000 unique visitors in 24 months (Ben Youssef et al, 2015).…”
Section: Methodsmentioning
confidence: 99%
“…A sustainable and effective cooperation between government and local society is necessary, as well as the creation of new institutions and structures in order to harmonise objectives, themes and communications in the long term (Anholt, 2008). Third, local stakeholders play a central role and are part of larger communities that today, thanks to online media and Web 2.0, are fully involved in the life and development of territorial brands (Ben Youssef et al, 2015).…”
Section: Place Marketing and Place Brandingmentioning
confidence: 99%
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