“…Previous studies have revealed a diversity of consumer concerns relating to GM food, including unpredictable health risks (Lemkow, 1993;Olubobokun et al, 2001;Isaacs, 2001;Subrahmanyan and Cheng, 2000;Verdurme et al, 2001a), environmental safety risks (Olubobokun et al, 2001;Isaacs, 2001), and the structure of agri-business (Isaacs, 2001). There are fears that there may be long-term environmental effects (Lemkow, 1993), risks to future generations (Poortinga and Pidgeon, 2003;Rosati and Saba, 2000), and long-term food safety issues (Grove-White et al, 1997).…”