“…These results are comparable to findings from several similar studies exploring risk or harm perception of hookahs, e-cigarettes, flavored cigarettes, water-pipes, and other ATP forms. 1 , 5 , 9 , 18 , 23 – 27 The common justification provided in these studies for this misperception was the notion that e-cigarettes and other forms of ATPs were beneficial alternatives for personal tobacco cessation and harm reduction. 1 , 5 , 9 , 18 , 23 , 24 , 27 A recent survey of over 7000 youth tobacco and poly-tobacco users in the US reported that youth perceived e-cigarettes to be more popular and safer than combustible tobacco because of the novel technology that gauges nicotine strength, with added healthy flavors, hence reduced chances for addictiveness.…”