Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study

Ti, Lianlian; Fast, Danya; Small, William

doi:10.1186/s12954-017-0132-7

Cited by 9 publications

(9 citation statements)

References 31 publications

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“…The preferred text of the PSMs persuades the audiences are ideological from advertiser and producer point of view. Ti (2017) asserts that PSM's intent to induce healthy behaviours in the society provides persuasive information, suggests possible behavioural changes and promotes the issue. With reference to this, IDA Model creates an interest in issues such as Polio as Gharibi's (2012) 'audience desire' insists on adopting change, also highlights language, the role of message and emotionality-rationality.…”

Section: Discussionmentioning

confidence: 99%

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

Khan

Rahman

Nudrat

2020

GMCR

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The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM’s. Objective is to investigate the characteristics of ads, role of the message, major health issues, sources of the message and appeals. The AIDA model, persuasion theory and social responsibility theory used to filter the textual analysis of the selected PSMs. It was found that the PSMs presented health issues while using celebrity endorsement and persuasive message appeals as persuasive techniques. The PSMs such as breast cancer persuaded women for self-care, calcium deficiency PSM to calcium intakes, heat stroke PSM to precautionary measures during emergency situations, the malnutrition PSM to women healthy diet during pregnancy. The study recommends that advertisers, producers and TV channels should adopt audience perception based important strategies for social welfare, while the state must promote them.

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Section: Discussionmentioning

confidence: 99%

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

Khan

Rahman

Nudrat

2020

GMCR

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“…A PSA for anti-marijuana, using TV messages, was noticed as applicable as per the theory of the elaboration likelihood model (Weber et al, 2013). A PSA campaign meaningfully addressed the drug prevention perception among youth vulnerable in Vancouver, Canada (Ti et al, 2017). Similarly, an anti-smoking PSA was found effective to change the negative attitude towards smoking (Won et al, 2017).…”

Section: Disucssionmentioning

confidence: 95%

Public Service Announcements for Health Insurance in Nepal: Perspectives from Health Belief Model

Acharya¹,

Devkota²,

Bhattarai³

2020

Nep. J. Insur. Soc. Sec.

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Public Service Announcement (PSA) is an advertisement to inform the people sponsored by the public company or the governmental agencies. There were several PSAs implemented to inform the people about health insurance (HI). Data from the Health Insurance Board showed low enrolment with high dropout in health insurance programme (HIP). It was found that the PSAs could not attract the people. Therefore, we assessed the PSAs used for the HIP and amomg them, three Radio/FM jingles, eight TV spots, hoarding board, newspapers, and brochure were evaluated using the Health Belief Model (HBM). We found the almost all PSAs have not covered the constructs of HBM. Most of the PSAs have included primarily perceived benefits and perceived susceptibility but missed to include perceived severity, perceived threats, and self-efficacy. Only benefits focused message could not attract the people. Therefore, we recommend that all PSAs need to have all the features of HBM in the PSA messages while notifying and informing the people.

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“…Public Service Advertisements are specially designed to bring behavioral changes by using words, demonstrations, symbols and others (Ahmad Tajuddin 2017). To further assess the different aspects of Public Service Advertisements (Ti et al 2017) examined the content and impacts of Public Service Advertisements by Korean Centers for Disease Control and Prevention (KCDC) regarding growing cardiovascular diseases. The researchers used n= 13 survey questionnaires by using Computer Assisted Personal Interview (CAPI) system.…”

Section: Public Service Advertisementsmentioning

confidence: 99%

The Relationship between Media Advertising and Attitudinal Changes during COVID-19

Khalid¹,

Ali

Qamar

2020

Preprint

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Several studies affirmed the role of media advertisements for healthcare awareness. However, during the current COVID-19 pandemic, it is highly crucial to scrutinize the position of disease awareness advertisement campaigns. This study also aims to investigate the role and impacts of mass media advertisements to spread COVID-19 awareness in Sahiwal, Pakistan. The researchers selected a sample of n= 179 respondents and used a three-point Likert scale questionnaires for data gathering purposes. The researchers also proposed a self-structured model supported by Social Learning theory, as the primary conceptual framework. The results revealed that media advertisements are significantly (p ≤ .000) spreading disease awareness and positively (p ≤ .000), infusing the attitudinal changes among the audience. The results indicated the power of the media campaigns and their potential impacts on audience behavior. Therefore, the researchers recommended more investigations using the study model to maximize usage of media advertisements for COVID-19 awareness.

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Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study

Cited by 9 publications

References 31 publications

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

Strategies and Persuasive Appeals in the Public Service Messages about Health Issues on Pakistani Television Channels

Public Service Announcements for Health Insurance in Nepal: Perspectives from Health Belief Model

The Relationship between Media Advertising and Attitudinal Changes during COVID-19

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