“…Studies indicated that women are interested in understanding their chances of conceiving and will attempt to utilize their fertility knowledge to help achieve pregnancy (Hammarberg, et al, 2012; Zinaman, Johnson, Ellis, & Ledger, 2012). These women often actively seek relevant fertility information from media, books and magazines, and the Internet is the number one source of information (Hammarberg, et al, 2012;Kahlor & Mackert, 2009;Weissman, Gotlieb, Ward, Greenblatt, & Casper, 2000). The increased availability of Internet access allows more women to search for fertility information online.…”