“…Through this analysis, we extend previous research that has identified heterogeneous family business attributes both as direct predictors of entrepreneurial behavior (Kellermanns & Eddleston, 2006;Kellermanns, Eddleston, Sarathy, & Murphy, 2012) and as factors intervening in knowledge dynamics and knowledge sharing (e.g., Cunningham, Seaman, & McGuire, 2016;Zahra et al, 2007). However, we take one additional step further and suggest that heterogeneity in family business governance should be considered in combination with family members' psychological attitude toward the business to effectively predict outcomes at the organizational level.…”