Perceptions of Latinos, African Americans, and Whites on Media as a Health Information Source

Brodie, Mollyann; Kjellson, Nina; Hoff, Tina; Parker, Molly

doi:10.1080/106461799246799

Cited by 85 publications

(15 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Previous studies have underscored that while racial and ethnic groups consist of highly diverse individuals, visual cues (ie, pictures of African Americans) or lifestyle and historical references may add value to information targeted towards a specific population [21,22]. In one study, Brodie et al [23] sampled opinions of self-reported African Americans towards media health information. Nearly 80% of participants believed that African American individuals and families are visually underrepresented in media health information and 69% believed that inadequate media attention is given to African-American health issues.…”

Section: Literacy Income Levels and Health Informationmentioning

confidence: 99%

Online Health Information and Low-Literacy African Americans

Birru¹,

Steinman²

2004

J Med Internet Res

View full text Add to dashboard Cite

African Americans with low incomes and low literacy levels disproportionately suffer poor health outcomes from many preventable diseases. Low functional literacy and low health literacy impede millions of Americans from successfully accessing health information. These problems are compounded for African Americans by cultural insensitivity in health materials. The Internet could become a useful tool for providing accessible health information to low-literacy and low-income African Americans. Optimal health Web sites should include text written at low reading levels and appropriate cultural references. More research is needed to determine how African Americans with low literacy skills access, evaluate, prioritize, and value health information on the Internet.

show abstract

Section: Literacy Income Levels and Health Informationmentioning

confidence: 99%

Online Health Information and Low-Literacy African Americans

Birru¹,

Steinman²

2004

J Med Internet Res

View full text Add to dashboard Cite

show abstract

“…Formative studies among different ethnic groups have shown that some ethnic minority groups seem to rely less on ethnically specific resources than others [11,12]. Moreover, a systematic review that compared four different recruitment methods for reaching ethnic minorities – social marketing, referrals, healthcare, and community outreach – found community outreach to be the least successful in terms of percentages [7].…”

Section: Introductionmentioning

confidence: 99%

A process evaluation: Does recruitment for an exercise program through ethnically specific channels and key figures contribute to its reach and receptivity in ethnic minority mothers?

et al. 2013

View full text Add to dashboard Cite

BackgroundEthnic minority women from low-income countries who live in high-income countries are more physically inactive than ethnic majority women in those countries. At the same time, they can be harder to reach with health promotion programs. Targeting recruitment channels and execution to ethnic groups could increase reach and receptivity to program participation. We explored using ethnically specific channels and key figures to reach Ghanaian, Antillean, and Surinamese mothers with an invitation for an exercise program, and subsequently, to determine the mothers’ receptivity and participation.MethodsWe conducted a mixed methods process evaluation in Amsterdam, the Netherlands. To recruit mothers, we employed ethnically specific community organizations and ethnically matched key figures as recruiters over Dutch health educators. Reach and participation were measured using reply cards and the attendance records from the exercise programs. Observations were made of the recruitment process. We interviewed 14 key figures and 32 mothers to respond to the recruitment channel and recruiter used. Content analysis was used to analyze qualitative data.ResultsRecruitment through ethnically specific community channels was successful among Ghanaian mothers, but less so among Antillean and Surinamese mothers. The more close-knit an ethnic community was, retaining their own culture and having poorer comprehension of the Dutch language, the more likely we were to reach mothers through ethnically specific organizations. Furthermore, we found that using ethnically matched recruiters resulted in higher receptivity to the program and, among the Ghanaian mothers in particular, in greater participation. This was because the ethnically matched recruiter was a familiar, trusted person, a translator, and a motivator who was enthusiastic, encouraging, and able to adapt her message (targeting/tailoring). Using a health expert was preferred in order to increase the credibility and professionalism of the recruitment.ConclusionsRecruitment for an exercise program through ethnically specific organizations seems to contribute to its reach, particularly in close-knit, highly organized ethnic communities with limited fluency in the local language. Using ethnically matched recruiters as motivator, translator, and trusted person seems to enhance receptivity of a health promotion program. An expert is likely to be needed for effective information delivery.

show abstract

“…Researchers obtained the data from three different random telephone surveys conducted in the U.S. in the spring of 1998. Whites reported receiving health information from family and friends the second most frequently, whereas Latinos mentioned doctors and other health providers and African Americans reported family and friends and doctors and other health providers (Brodie et al, 1999). Although all three ethnic groups identified television and doctors/health providers as the two sources that provided the most health information, many African Americans and Latinos stated they were not obtaining sufficient health information from the media.…”

Section: Sources Of Health Information Used By Black and Hispanic Popmentioning

confidence: 98%

“…Brodie and colleagues (1999) explored the credibility of various sources of health information. African Americans identified health care providers, followed by Black media, and churches and religious organizations as the most credible health information sources (Brodie et al, 1999). Richardson and colleagues (2012) found that Blacks as well as Hispanics and Whites mentioned trusting a health professional most frequently to obtain health information followed by government health agencies and the Internet.…”

Section: In a Nationally Representative Cati Survey Conducted By The mentioning

confidence: 99%

“…Black individuals in the HIV literature are frequently combined into a single category, Black or African American (Agyemang, Bhopal, & Bruijnzeels, 2005;Brodie et al, 1999;Cunningham et al, 1999;Essien et al, 2000;Wolitski et al, 1996), and then compared with the predominantly White population. However, the culture of African HIV prevention and testing.…”

Section: Sources Of Hiv/aids Information Minorities Use and Believementioning

confidence: 99%

See 1 more Smart Citation

Strategic Communications to Prevent HIV Infections among Black and Hispanic Young Adults

Sebekos¹

View full text Add to dashboard Cite

Perceptions of Latinos, African Americans, and Whites on Media as a Health Information Source

Cited by 85 publications

References 0 publications

Online Health Information and Low-Literacy African Americans

Online Health Information and Low-Literacy African Americans

A process evaluation: Does recruitment for an exercise program through ethnically specific channels and key figures contribute to its reach and receptivity in ethnic minority mothers?

Strategic Communications to Prevent HIV Infections among Black and Hispanic Young Adults

Contact Info

Product

Resources

About