“…Indeed, extant contributions have shown mixed results: while some have demonstrated that negative news is more likely to be shared (e.g., Hornik, Satchi, Cesareo, & Pastore, 2015), others have highlighted that people prefer to pass on positive information (e.g., Berger & Milkman, 2012). Further, most research examines gossip valence as being positive vs. negative (e.g., Ellwardt, Labianca, & Wittek, 2011;Wu et al, 2016), thereby leaving room for studying further valenced nuances, such as the gossip maliciousness. In this regard, existing works on malicious gossip have proposed theoretical arguments (Wert & Salovey, 2004), applied discourse analysis (Guendozi, 2001), developed surveys (Lyons & Hughes, 2015), implemented multiagent models (Smith, 2014) or observational techniques (Low, Frey, & Brockman, 2010).…”