Perceptions Of Network Effects: Positive Or Negative Externalities?

Top, Seyfi; Dilek, Serkan; Çolakoğlu, Nurdan

doi:10.1016/j.sbspro.2011.09.033

Cited by 13 publications

(5 citation statements)

References 11 publications

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“…Perceptions direct economic behaviors of agents, so there are many studies about perceptions of agents in literature (Top et al, 2011;Zeithaml, 1988). Our aim is to determine perceptions of young people about the role of estate agents in economic life and examine if perceptions differ according to experiences of agents.…”

Section: Methodsmentioning

confidence: 99%

Impact of estate agents on market and the relationship with experience

Dilek¹

2014

BEH

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In markets we witness firms competing to satisfy the needs of consumers. The reason of their activity is to maximize their profits. On the other hand consumers try to maximize their utility by looking for goods with highest quality and cheapest price. Though in theory (perfect competition markets) scholars assumed that all agents have all information they needed, in daily life they don't. They should strive to get information by searching. Addition to this, they face with transaction costs while they are searching. Intermediaries are important for decreasing transaction costs and searching time, facilitating transactions. However, some people don't agree and they think that intermediaries are agents who earn without contributing market equilibrium or facilitating transactions. Experiences are important in making effective decisions and perceptions of agents. Generally, we witness that experienced agents make more accurate decisions in economic life.The aim of this study is to determine perceptions of Kastamonu University pupils about the role of intermediaries in economy and question the relationship between market experience and perceptions about the role of them in economy. To this aim, a query is conducted to pupils in university. In this query real estate market was chosen and questions were asked about them. Also, study searched if experiences are important in shaping perceptions and obtained significant results.

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Section: Methodsmentioning

confidence: 99%

Impact of estate agents on market and the relationship with experience

Dilek¹

2014

BEH

Self Cite

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“…Therefore, consumers' purchase decisions will be affected, not only by the value of the goods themselves, but also by the size of the market for products or services, i.e., the strength of the network externality [25]. Research has also addressed the role of network externality in supply chain decision making [26]. Xu et al studied the retailers' sales price, refund policy, and inventory strategy under three conditions: no network externality, fixed network externality, and variable network externality based on the return amount [27].…”

Section: Network Externalitymentioning

confidence: 99%

Supply Chain Green Manufacturing and Green Marketing Strategies under Network Externality

He,

Cai,

et al. 2023

Sustainability

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This paper discusses the impact of network externalities on the green strategies of enterprises at each node of the supply chain. The existing related research mainly addresses the influence of factors such as government regulation, consumer behavior characteristics, and node enterprise behavior on green supply chain decision making. While these studies provide excellent ideas, the impact of network externalities on both green manufacturing and green marketing strategies is often disregarded. This paper uses evolutionary game theory to construct a utility function based on network externalities and consumer green preferences. The Stackelberg game is used to analyze the revenue function of supply chain members under different strategies, showing that under different strategies, network externalities and consumer green preferences have different effects on revenue in the supply chain. To understand the influence of network externalities on green supply chain strategy choices, the evolutionary game model is used. This model allows analyzing the evolutionary stable strategies of manufacturers’ green manufacturing and retailers’ green marketing. The mechanism underlying the influence of network externalities and consumer green preferences on green supply chain decision making is demonstrated. This helps to explain the green strategy decisions of upstream and downstream enterprises in the supply chain.

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“…To completely understand online shopping behaviors, potential entertainment and emotional value should be considered when measuring online service quality (Babin et al, 1994;Holbrook & Hirschman, 1982). Moreover, providing an enjoyable experience to users improves interactivity (Chan & Li, 2010;Tsai & Pai, 2013). Therefore, since the emotional response of consumers is a crucial factor for measuring quality, we proposed the second hypothesis: H2: Social commerce sites' enjoyment would increase the user's intention to use.…”

Section: Quality Assessments Of Social Commerce Sitesmentioning

confidence: 99%

“…Munzel and Kunz (2014) showed that online users perceived a social debt that they need to give something back to the online system, which can also be called reciprocity. Community members must have intensive reciprocity to have the ability to share knowledge (Wasko & Faraj, 2005), and members should be able to both locate help through the platform and help other members (Top et al, 2011). Reciprocity is a vital element for generating a sense of community.…”

Section: Presencementioning

confidence: 99%

Influence Factors of People Purchasing on Social Commerce Sites

Chiang¹,

Lin²,

Huang³

et al. 2019

CMR

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With the growing use of social media in the world, a wide variety of social media applications and services have been produced. Popular social media platforms leverage their unique functions to persuade their users to adopt such applications and services, and many enterprises have begun to consider social media operations as a crucial aspect. Thus, since the gradual influence of social media on consumer behavior, a new social commerce model has begun to develop. This research examined both business and social aspects of social commerce sites to establish an evaluation model for measuring their quality and effectiveness. We collected 468 valid samples of online users who had used social commerce site to browse or purchase products and were willing to use again. We used EFA and CFA to confirm the model we constructed, and Partial least squares regression was used to analyze the relationship among the antecedents and consequences of quality evaluation in social commerce sites. According to the result, the consumers' behaviors were most likely affected by functionality, enjoyment, process, reliability, presence, and identity with a social commerce site. This study not only provided a credible social commerce quality measurement for other scholars to conduct Contemporary Management Research 70 relevant research but also provide conclusions for the marketing strategy of social commerce sites and products as a reference.

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Perceptions Of Network Effects: Positive Or Negative Externalities?

Cited by 13 publications

References 11 publications

Impact of estate agents on market and the relationship with experience

Impact of estate agents on market and the relationship with experience

Supply Chain Green Manufacturing and Green Marketing Strategies under Network Externality

Influence Factors of People Purchasing on Social Commerce Sites

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