“…Research suggests that formal attire or white coat has been preferred even more consistently in several European countries (including the United Kingdom, Belgium, and Netherlands) than in the United States (Gallagher et al, 2008;Gherardi et al, 2009;Kocks et al, 2010;Hartmans et al, 2013). Studies from Australia (Gooden et al, 2001) and Brazil (Yonekura et al, 2013) revealed a clear preference of patients for white coat, whereas patients from Saudi Arabia preferred formal attire (Al-Ghobain et al, 2012). Interestingly, in Korea, research has shown that although patients expressed a preference for white coat, traditional attire was associated with increased patient comfort with their physician (Chang et al, 2011;Chung et al, 2012).…”