In an attempt to expand the scope of the disposition theory of drama and to further explore the enjoyment of media entertainment, this article reexamines how viewers form and maintain strong feelings toward media characters. To that end, schema-theory literature is employed to offer possible alternative processes by which these bonds are first formed. Secondly, the article investigates the ways that viewers seek to perpetuate and defend those strong feelings for the sake of enjoyment. Several attitude and perception theories are examined to further inform our understanding of enjoyment. Finally, the article considers the potential implications on the disposition theory of drama and on our understanding of media enjoyment in general.We want to enjoy watching films and television. No doubt, as media consumers, we want to get a lot more out of these media experiences as well: accurate weather reports, thoughtful analysis of current affairs, a snapshot of our (and others') culture, to see just how much of our wardrobe is out of style, and on and on. Nonetheless, simply put: We often want to enjoy-and to enjoy thoroughly at that-what we are watching. Who can blame us? The ritual of television and film viewing involves a tremendous investment of time, attention, and mental and emotional energy, often to the neglect of other, more pressing matters like laundry, exercise, and scholarly writing. Consequently, we desire a guaranteed return on our investment; we want to think and feel that our energy has been well spent. So, we seek out media products we think will help us reach this ultimate goal of enjoyment. The purpose of this paper is to further examine enjoyment and the steps that we as viewers often take to help ensure that we will experience it.