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This study investigated how corporate social responsibility (CSR) is understood within the KwaZulu-Natal dental technology industry, as an indication of the position of the industry nationally. The objectives of this study were to provide clarity regarding how the members of the dental technology industry in KwaZulu-Natal perceive CSR, to determine what is being practised in terms of CSR, and to provide possible insights into how the dental technology industry in KwaZulu-Natal might understand and consider CSR principles going into the future. This is a qualitative study conducted in the interpretive paradigm. The conceptual framework utilised for the study was Carroll’s CSR pyramid (1991) which was reviewed by Ferrell et al. (2010). For the purpose of this study CSR was understood to encompass the economic, legal and ethical aspects of running a business. It further extended into an understanding of philanthropy that goes beyond the primary purpose of a business. Simple random sampling was used to select participants for individual semi-structured interviews. The data collected was analysed using thematic content analysis. This study found that CSR is an unfamiliar term amongst dental laboratory owners and dental technicians. Dental laboratory owners and technicians failed to understand that CSR involves not only the basic aspects of running a business which are economic advancement but also compliance with legislation and ethics considerations. This study found that the poor understanding of CSR by dental laboratory owners and dental technicians stems from a poor understanding of basic business principles as was revealed in reported practices of the industry participants that lacked business ethical consideration. The perceived lack of participation in the industry by the South African Dental Technicians Council was seen to be a contributing factor to unethical behaviour within the industry. A degree of localised philanthropy was found to be practised by some in the industry. However, such practice was not generally accepted as a norm and that the industry should necessarily take cognisance of. The results generated by this study indicate that the dental technology industry’s lack of knowledge and understanding of CSR are such that industry should be informed and educated in CSR practices and that a coordinated approach to CSR practice by the industry is needed.
This study investigated how corporate social responsibility (CSR) is understood within the KwaZulu-Natal dental technology industry, as an indication of the position of the industry nationally. The objectives of this study were to provide clarity regarding how the members of the dental technology industry in KwaZulu-Natal perceive CSR, to determine what is being practised in terms of CSR, and to provide possible insights into how the dental technology industry in KwaZulu-Natal might understand and consider CSR principles going into the future. This is a qualitative study conducted in the interpretive paradigm. The conceptual framework utilised for the study was Carroll’s CSR pyramid (1991) which was reviewed by Ferrell et al. (2010). For the purpose of this study CSR was understood to encompass the economic, legal and ethical aspects of running a business. It further extended into an understanding of philanthropy that goes beyond the primary purpose of a business. Simple random sampling was used to select participants for individual semi-structured interviews. The data collected was analysed using thematic content analysis. This study found that CSR is an unfamiliar term amongst dental laboratory owners and dental technicians. Dental laboratory owners and technicians failed to understand that CSR involves not only the basic aspects of running a business which are economic advancement but also compliance with legislation and ethics considerations. This study found that the poor understanding of CSR by dental laboratory owners and dental technicians stems from a poor understanding of basic business principles as was revealed in reported practices of the industry participants that lacked business ethical consideration. The perceived lack of participation in the industry by the South African Dental Technicians Council was seen to be a contributing factor to unethical behaviour within the industry. A degree of localised philanthropy was found to be practised by some in the industry. However, such practice was not generally accepted as a norm and that the industry should necessarily take cognisance of. The results generated by this study indicate that the dental technology industry’s lack of knowledge and understanding of CSR are such that industry should be informed and educated in CSR practices and that a coordinated approach to CSR practice by the industry is needed.
This study examined the perceptions of South African dental laboratory owners, dental technicians and dentists so as to understand their opinions and experiences regarding the outsourcing of dental prostheses in the industry. The study explored the legislative position of the South African Dental Technicians Council (SADTC). In addition, the study sought the Dental Technicians Association of South Africa (DENTASA) opinion regarding legislation and outsourcing practices in the dental laboratory industry. This is a post-positivist qualitative study conducted in the interpretive paradigm. The study was conducted in Gauteng as this province has the greatest concentration of technicians and dentists. Simple random sampling was used to select participants for individual semi-structured interviews. Interviews were conducted with three different groups of participants – laboratory owners, technicians and dentists. In addition, a representative of the SADTC and DENTASA, respectively, was interviewed. The data collected from interviews was analysed using thematic content analysis. Findings generated from the study revealed that where dental laboratory services are outsourced, no formal contractual relationship exists between parties. Contracts are verbal. The study concluded that the dental technology industry does not operate within clearly defined legal frameworks when outsourcing. It was established that offshore outsourcing occurs infrequently, therefore having minimal impact on the industry and labour market. Technicians interviewed failed to see the potential negative influence that enhanced outsourcing volumes could have on the labour market. The study established that domestic outsourcing is widely practised and dental laboratories receive significant quantities of imported work. The study briefly considered medical device legislation as the South African dental technician industry is reported to be required to comply with the International Standard of Operation (ISO 13485) which will legislate medical device legislation. Dentists stated, confirming a widely held dental technology industry belief that they did not believe that they were sufficiently qualified to carry out laboratory procedures. The study revealed that technicians regularly consult with patients with the consent of dentists. This is, currently, an illegal practice. Disclosure of who is doing the laboratory work does not always occur. It was established that economic consideration was not a driver when respondents considered outsourcing offshore. Quality was considered a more important factor than price. The study found that that no legislation exists in South Africa that regulates the dental laboratory materials used. Therefore, the possibility of inferior material filtering the South African market is real and the need for a regulatory body is indicated. Technicians felt that there is no need to regulate outsourcing in South Africa. Dentists, on the other hand, were ambivalent. In conclusion, it is postulated that dental technology industry is in a developmental stage and there is a need for the industry to understand itself better. This research showed that the dental technology industry has an inexperienced understanding of business practices. A greater emphasis on producing a well rounded dental technician with the knowledge and understanding of general business concepts and practices which include legislation, regulations and ethics related to the industry is indicated.
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