2015
DOI: 10.1016/j.jval.2015.03.545
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Perceptions of the roles of Patients and Payers in Pharmaceutical Market Access

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“…Within the research literature, Sendyona and colleagues [ 10 , 11 , 12 ] defined MA as the process that guarantees the development and commercial availability of pharmaceutical products with appropriate value propositions, resulting in their prescription and successful uptake decisions by payers and patients with the ultimate goal of achieving profitability and the best patient outcomes. Still, these authors concluded that “the concept of MA is still poorly understood, and the definition varies depending on the stakeholders’ perspectives” [ 12 ].…”
Section: Introductionmentioning
confidence: 99%
“…Within the research literature, Sendyona and colleagues [ 10 , 11 , 12 ] defined MA as the process that guarantees the development and commercial availability of pharmaceutical products with appropriate value propositions, resulting in their prescription and successful uptake decisions by payers and patients with the ultimate goal of achieving profitability and the best patient outcomes. Still, these authors concluded that “the concept of MA is still poorly understood, and the definition varies depending on the stakeholders’ perspectives” [ 12 ].…”
Section: Introductionmentioning
confidence: 99%