Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis

Murdy, Samantha; Pike, Steven

doi:10.1016/j.tourman.2011.11.024

Cited by 66 publications

(45 citation statements)

References 23 publications

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“…This sample size, although limited, is in line with that of recent studies on tourism destinations (e.g. Byon & Zhang, ; Kim & Perdue, ; Hosany & Martin, ; Murdy & Pike, ), and specifically about attractiveness of long‐haul destinations (Bianchi et al, ). The IBM Statistical Package for the Social Sciences 17.0 (2008) was employed for analyses of results.…”

Section: Research Design and Methodologysupporting

confidence: 69%

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Vigolo

2014

Journal of Tourism Research

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Although several studies have demonstrated a positive relationship between destination attractiveness and loyalty, most published research has focused on travellers from geographically close markets and on mature destinations. This study adopts a demand‐side perspective to investigate these concepts for an emerging long‐haul destination (South Africa). A survey was conducted among a sample of Italian tourists to explore the determinants of destination attractiveness and to investigate the effect of destination attractiveness on tourists' loyalty. Moreover, this study considers the moderating role of previous travel experience on the relationship between attractiveness and loyalty. Theoretical and practical implications are discussed. Copyright © 2014 John Wiley & Sons, Ltd.

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Section: Research Design and Methodologysupporting

confidence: 69%

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Vigolo

2014

Journal of Tourism Research

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“…Narayana and Markin (1975) added the inert and inept sets to the evoked set to complete the awareness set, arguing that brands in the evoked set are viewed positively; those in the inert set are viewed neither positively nor negatively, this is where consumers are aware of them (awareness) but do not consider them to be part of their consumer choice; the inept set of brands are those that the consumer is aware of but has rejected. As suggested by Pike (2006) and Murdy and Pike (2012) the advantage of being in the evoked set is the greater propensity for consumers to buy. But the tourist decision-making process is complex and encompasses cognitive assessment of experiences, learning, emotions and perceptions (Glaesser, 2003).…”

Section: Qatar's Economy In Contextmentioning

confidence: 96%

Planning for a Qatar Without Oil: Tourism and Economic Diversification, a Battle of Perceptions

Morakabati

Beavis

Fletcher

2014

Tourism Planning & Development

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Qatar has developed a long-term strategy to plan for a time when the country will not be dependent upon its oil and gas reserves. The strategy focuses on export diversification, largely through the development of service industries, including finance, knowledge-based sectors and tourism. This may be seen as a sensible option given the availability of capital and the paucity of non-energy resources. To date the success in attracting leisure tourists has been limited. The country faces a number of challenges with its economic diversification strategy through tourism, including the task of creating a strong destination image and assuring personal safety, civil liberty and political stability in a region not noted for these characteristics. It also needs to offer a product that is sensitive to the religious and cultural traditions of the host population whilst appealing to international tourists. This paper looks at diversification as a development strategy, the rationale for Qatar's diversification strategy, the risk perceptions and appeal of Qatar as a holiday destination and then empirically tests whether Qatar fits into a typology of evoked, inert or inept sets of destinations. The results show that there is strong support for the link between export diversification and economic growth but while seen as a relatively safe destination, Qatar currently lacks appeal and does not fall into the evoked set of destinations for UK visitors.

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“…Additionally, and common to all organisations developing a CRM strategy is the difficulty in engaging with the individual consumer in a way that will be meaningful to them; as opposed to a standardised broadcast email. These problems have been highlighted in a study of RTOs in Queensland, Australia and in a global study of a small sample of DMOs (Pike, Murdy & Lings 2011, Murdy & Pike 2012 …”

Section: Figure 2 About Herementioning

confidence: 99%

Destination Marketing Organizations and destination marketing: A narrative analysis of the literature

2014

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Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis

Cited by 66 publications

References 23 publications

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Investigating the Attractiveness of an Emerging Long‐Haul Destination: Implications for Loyalty

Planning for a Qatar Without Oil: Tourism and Economic Diversification, a Battle of Perceptions

Destination Marketing Organizations and destination marketing: A narrative analysis of the literature

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