In order to increase the activity rate of older workers, the Organisation for Economic Cooperation and Development (OECD) recommends that national governments implement policies promoting the employment of this category of workers. However, policies that favour minority groups have been shown to produce detrimental effects such as devaluing members of these groups. In two studies, we examined whether age-related preferential treatment reinforces ageist attitudes in the workplace. A first study revealed that policies favouring 50 years old workers increased negative perceptions toward them. In a second experimental study, results indicated that, compared to a merit-based treatment, a preferential treatment increased negative perceptions, emotions, and behaviours toward an old target. As a set, our findings shed new light on ageism at work and on the role of context.In order to increase the activity rate of workers aged 50 and more, OECD governments have decided to implement public policies that promote the employment of this category of workers (e.g., by reducing wage costs for older workers) and that encourage them to stay longer in the labour force (e.g., by improving their working conditions). Clearly, older workers have become a target for employment policies. Unfortunately, research has repeatedly shown that policies that favour members of specific groups (e.g., woman or foreigners) may trigger an unanticipated set of reactions such as decreasing beneficiaries' perceived competence and reinforcing the salience of their minority status (Heilman & Welle, 2006). A similar phenomenon may be induced by employment policies that favour older workers. In other terms, we argue that employment policies that treat preferentially some workers because they are older are likely to reinforce ageism, i.e., the stigmatisation and discrimination of older workers as a group (Butler, 1969). The purpose of the present efforts is to analyse the effects of preferential treatment based on age on younger workers' attitudes towards older workers. DOI: http://dx.doi.org/10.5334/pb-52-4-327
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AGEISM AT WORK
Ageism in the workplaceAgeism has consistently been reported in Western societies in general (Kite, Stockdale, Whitley, & Johnson, 2005;Nelson, 2002;Rupp, Credé, & Vodanovich, 2006) as well as in work settings (Finkelstein & Farrell, 2007;Gordon & Arvey, 2004). In general, older workers are perceived, in comparison with younger ones, as being less resistant to change (Furunes & Mykletun, 2006), less efficient in their job (Avolio & Barrett, 1987), less productive, less physically apt, lacking in creativity, slow in judgment, not interested in technology, and more difficult to train (Finkelstein & Farrell, 2007). In other words, mirroring perceptions about older people in the community at large, stereotypes about the competence of older workers come across as negative (Chiu, Chan, Snape, & Redman, 2001;Redman & Snape, 2002;Rosen & Jerdee, 1976). At the same time, some studies report more positive evaluations of older workers as bei...