1995
DOI: 10.1002/1520-6297(199505/06)11:3<263::aid-agr2720110307>3.0.co;2-c
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Perceptual dimensions that influence consumers' choices of milk type for beverage use

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“…These unobservable factors build hypothetical constructs representing the observable variables. Exploratory factor analysis has been widely used in the literature to reduce complexity of the data (Hansson & Lagerkvist, 2012; Miles, Schwager, & Lenz, 1995; von Meyer‐Höfer, Nitzko, & Spiller, 2015). Each observed variable is “loading” on each of the underlying factors.…”
Section: Discussionmentioning
confidence: 99%
“…These unobservable factors build hypothetical constructs representing the observable variables. Exploratory factor analysis has been widely used in the literature to reduce complexity of the data (Hansson & Lagerkvist, 2012; Miles, Schwager, & Lenz, 1995; von Meyer‐Höfer, Nitzko, & Spiller, 2015). Each observed variable is “loading” on each of the underlying factors.…”
Section: Discussionmentioning
confidence: 99%