Perencanaan Strategis Pada Perusahaan Digital Rintisan (Startup): Studi Kasus Siber Teknologi Indonesia

Abstract

Start-up digital companies need information system strategic planning towards the company's vision and mission amidst very tight competition between existing digital companies that are financially and organizationally stronger. Descriptive methods are used to research and analyze the achievements that will be achieved by the company in the next 5 years. The Founder's Vision model proposed by Mazdeh.M.M, Moredi.K, Mazdeh.H.M is considered the most suitable in this research for designing information system strategic planning for start-up companies which is a development of Porter's generic strategic planning which focuses on a condition. The Founder's Vision model will analyze internal and external aspects with SWOT and SLEPT analysis which will produce strategies for the company in the future.