Perencanaan Wisata Air Terjun Aek Martua Dengan Konsep Media Digital

Abstract

Arboretum is a Rokan Hulu Regency, there are various kinds of attractions, which consist of cultural tourism, culinary tourism, historical tourism, religious tourism and nature tourism. The natural tourism object in Rokan Hulu Regency is Aek Martua Waterfall. This waterfall has a height ranging from 15 meters to the highest reaching 40 meters. The uniqueness and privilege, makes many tourists call the Aek Martua Waterfall as the Thousand Stairs Waterfall. That is what creates a tourist attraction so that tourists visit there. The purpose of this study is to identify the potential and attraction of Aek Martua's water. Potential measurement using the One Score-One Indicator System Method, namely giving a score of 1 (one), for 1 (one) indicator, with the scale used is 1-7 (a development of the Likert scale 1-5). The use of scale 1-7 is applied because it is in accordance with the character of Indonesian society which articulates a value in great detail (Avenzora 2008). Value score 1-7. Potential Assessment and Tourism Attraction consisting of; (1) Uniqueness (2) Beauty (3) Scarcity (4) Timeliness (5) Accessibility (6) Sensitivity (7) Social Function with the average Potential and Attractiveness value of Aek Martua Waterfall (5.11), i.e. attractive, so what needs to be added are facilities and infrastructure as well as one-stop tour management.

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“…Before conducting the study, the research tool selection and the tool itself had to be approved by decision-makers in the Chancellery of the Prime Minister. Ultimately, the questionnaire (Table 2 in appendix) consisted of 26 closedended questions, including 15 Likert scale questions ranging from 1 to 7 (Sukma et al, 2022) for questions Q5-Q8 and Q10-Q20, as well as two Likert scale questions ranging from 1 to 5 (Lakanmaa et al, 2015) for questions Q25-Q26. The questionnaire consisted of four parts: demographic information, assessment of the significance of proposed model areas, assessment of the feasibility of implementing specific model areas, and self-assessment of knowledge in the areas of project monitoring.…”