Three-dimensional (3D) video scenes are complex and difficult to control, especially when scene switching occurs. In this paper, we propose two algorithms based on an incremental proportional-integral-derivative (PID) algorithm and a similarity analysis between views to improve the method of bit allocation for multi-view high efficiency video coding (MV-HEVC). Firstly, an incremental PID algorithm is introduced to control the buffer "liquid level" to reduce the negative impact on the target bit allocation of the view layer and frame layer owing to the fluctuation of the buffer "liquid level". Then, using the image similarity between views is used to establish, a bit allocation calculation model for the multi-view video main viewpoint and non-main viewpoint is established. Then, a bit allocation calculation method based on hierarchical B frames is proposed. Experimental simulation results verify that the algorithm ensures a smooth transition of image quality while increasing the coding efficiency, and the PSNR increases by 0.03 to 0.82dB while not significantly increasing the calculation complexity.