Lubrication is essential in metal cold rolling operation to regulate friction at the metal-roll interface, reduce energy loss and improve the product surface finish. A novel non-intrusive pitch-catch technique, based on the reflection of ultrasound, was employed on a pilot mill to evaluate oil-film thickness at the metal-roll interface during the metal cold rolling operation. During the metal rolling process, oil-film thickness was measured under varying rolling load and rolling speed. The oil-film thickness increases as the roll speed increases and reduces as the rolling load increases. The values of oil-film thickness obtained from this non-intrusive ultrasonic technique agree with theoretical values. This study is a proof of concept and has shown promising results. If further developed, the technique could be employed for in situ monitoring of lubricant during rolling operation in metal rolling industries.