“…The magnitude of returns so generated from mutual funds are affected by many factors such as ability of market timing, managerial skills, marketability, liquidity, time horizon, risk, global issues, population, and fund expenses. number of individual funds grew from 1,200 to almost 9,000 over the same period (Bliss, Potter, and Schwarz, 2008).This reflects that the investing public relies on non-bank financial institutions and increased sophistications of investors in terms of their knowledge of and appreciation of alternatives to commercial bank services (Johnstone, Hatem, & Carnes 2010).…”