Information identification with image data by means of low‐level visual features has evolved as a challenging research domain. Conventional text‐based mapping of image data has been gradually replaced by content‐based techniques of image identification. Feature extraction from image content plays a crucial role in facilitating content‐based detection processes. In this paper, the authors have proposed four different techniques for multiview feature extraction from images. The efficiency of extracted feature vectors for content‐based image classification and retrieval is evaluated by means of fusion‐based and data standardization–based techniques. It is observed that the latter surpasses the former. The proposed methods outclass state‐of‐the‐art techniques for content‐based image identification and show an average increase in precision of 17.71% and 22.78% for classification and retrieval, respectively. Three public datasets — Wang; Oliva and Torralba (OT‐Scene); and Corel — are used for verification purposes. The research findings are statistically validated by conducting a paired t‐test.