“…Moreover, numerous researchers have identified that the introduction of new ideas or new products on the market affects positively business performance (Artz et al, 2010;Bayus et al, 2003;Chen et al, 2009;Hatzikian, 2013;Hull and Rothenberg, 2008;O'Reilly and Tushman, 2004;Uzkurt et al, 2013). In particular, a multitude of researchers support the argument that firms need to reconcile between exploitative and exploratory innovation in order to attain optimum performance (Levinthal and March, 1993;March, 1991;Schamberger et al, 2013;Wang and Li, 2008). The idea advocated by these authors is that, on the one hand, the exploitative innovation generates short-term profits by adapting to the immediate customers' needs and, on the other hand, exploratory innovation strategy may anticipate future customer needs and market evolutions in the long term.…”