“…This incentivised the poles to focus more on those activities that were measured, further confirming that 'only what gets measured gets done' (Davies, 1999). Second, the indicators focused on short-term outputs that were considered desirable in themselves (Langford et al, 2006;Comacchio and Bonesso, 2012), such as recruiting a minimum number of members and providing a minimum number of services, rather than on more complex, less quantifiable outcomes aligned with policy objectives. This led poles to recruit members that were easier to reach, rather than focusing on the weakest firms, and to offer knowledge-intensive services to firms that did not necessarily need the intermediation of the poles, rather than spreading these services to new users.…”