“…This has come about through the increased need to promote the quality, adaptation and usability features of online services, which has created a growing interest on the behalf of researchers to assess and evaluate the methodology of developing the online electronic services applications (Wade andNevo, 2006, Schubert andDettling, 2002). A major part of the observation and measurement has included using different criteria to evaluate the level of customer satisfaction with the fulfilment of online services according to customer needs (Schubert andDettling, 2002, Awan andSingh, 2006). This was created to acquire feedback from the customers and measure their level of satisfaction regards the services being offered (Lu and Lu, 2004), which is considered as a part of the cost-benefit analysis to the agencies; for instance, to justify the benefits businesses were expected to get the development of online service applications (Drinjak et al, 2012) or e-business investment evaluation of online services (Giaglis et al, 1999).…”