The current heat treatment processes make use of electricity or fuel for generating heat. Solar energy is available in abundance in the states of Rajasthan and Gujarat in India. Annual global solar radiation of about ≥2400 kWh/m 2 is received in these regions. Use of the abundant solar thermal energy in heat treatment of metals would save energy and fuels. In view of this a concept of solar convective furnace system is described in this paper. As a starting point, heat treatment of aluminium is considered. For this system, requirements of industrial furnace are taken as basis. A scale-down retrofitted furnace is designed and analysed. The importance of different process stages like, solar thermal energy absorption, storage and utilization in design of such a system is presented. A thermodynamic analysis is performed to derive requirements for the achievement of a uniform heating at a predetermined rate. Control strategy to meet the requirements is worked out. Air flow profile in the furnace is analyzed using CFD as a tool. Laser Doppler Velocimetery technique is used for measurement of velocity in a Plexiglas model of the scale-down furnace. Flow analysis using the adopted CFD tool shows non uniformities in air flow profile. To counter this, further modifications and improvements in the furnace structure are suggested. Evaluation of Open Volumetric Air Receiver (OVAR) using installed solar air tower simulation facility is also presented in the paper.