In recent research scholars have addressed the issue of an individual's behavior in feedback-seeking activity and, except in scant studies, have virtually ignored the role of culture in this area. In this article we explore four cultural syndromes, based on past research, to form a cross-cultural model of feedback-seeking behavior. We advance propositions for the study of culture as a moderator to feedback-seeking behavior.Feedback is a topic of significant research attention in the social sciences at the cognitive and organizational level (Ilgen, Fisher, & Taylor, 1979;Kluger & DeNisi, 1996;London, 1997; Pritchard, Jones, Roth, Stuebing, & Ekeberg, 1988).Similarly, the importance of feedback as a determinant of behavior receives much attention in the management literature (Balcazar, Hopkins, & Suarez, 1985;Locke & Latham, 1990).Feedback is a resource learned about directly on the job (Hackman, 1977) and through formal performance appraisals (Larson & Callahan, 1990;Pearce & Porter, 1986). Individuals deliberately react to feedback (Taylor, Fisher, & Ilgen, 1984) and purposely seek feedback (Ashford & Cummings, 1983). People have an intuitive interest in knowing "how they are doing," especially when their job depends on it. Thus, organizations continue to assess performance and implement feedback mechanisms. Recognizing this limitation, we do not attempt a comprehensive or exhaustive discussion here.Rather, we offer initial direction and propositions to spur research efforts. We focus our discussion primarily on how feedback-seeking behavior is influenced by the individual's cultural orientation. We also briefly examine how culture might affect organizational feedback giving, the recognized antecedent to an individual's feedback-seeking behavior (Ashford & Cummings, 1983: 375).