Performance-Importance Analysis of Escorted Tour Evaluations

Duke, Charles R.; Persia, Margaret A.

doi:10.1300/j073v05n03_03

Cited by 124 publications

(41 citation statements)

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“…In this study, the method of setting the center point of the axes is based on the median of the maximum and minimum values of the whole averages, and the IPA intersection points are set. The horizontal axis is the satisfaction level and the vertical axis is the importance level (Duke & Persia, 1996;Martilla & James, 1997). The results of the analysis were shown in Figure 2 and Table 5.…”

Section: Ipa Matrix Analysis Of Water-based Tourism Destination Attramentioning

confidence: 99%

Importance and Satisfaction of Destination Attraction for Water-Based Tourism in Jeju Island

Kwon

Chung

Yoon

et al. 2017

ASS

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The purpose of this study was to verify importance and satisfaction of destination attraction for water-based tourism in Jeju Island using Importance-Performance Analysis (IPA). The participants of this study consisted of 429 water-based tourism participants who visited Jeju Island in Korea. The collected data were analyzed and interpreted using SPSS program, frequency analysis, exploratory factor analysis, reliability analysis, and Importance-Performance Analysis. The results of this study were as follows. First, quadrant 1 included in season and climate comfort, local souvenirs, and hospitality of tourism program guide. Second, quadrant 2 included six items with sports activities rental facilities, scenic viewing activity, hospitality of local residents, accessibility of the island, convenience of local island transportation, and tourism safety. Third, quadrant 3 included four items with congestion of sightseeing spot, the reputation of a tourist destination, amusement facilities, affordable price, and traditional foods Fourth, quadrant 4 included eight items with marine related experience training activity, coastal landscape and terrain, marine sports activity, accommodation and shopping facilities, marine festivals and events activity, rest and recreational activity, history and cultural heritage, and service facilities.

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Section: Ipa Matrix Analysis Of Water-based Tourism Destination Attramentioning

confidence: 99%

Importance and Satisfaction of Destination Attraction for Water-Based Tourism in Jeju Island

Kwon

Chung

Yoon

et al. 2017

ASS

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“…Martilla & James (1977) [7] published a paper titled 'Importance Performance Analysis' in the Journal of Marketing, and is used to analyze the awareness of importance of and satisfaction with the important attributes that a product or service has, with a view to determining the priority for improvement. IPA is generally utilized by expressing the values of importance and performance (current competency) of the items evaluated on the coordinate plane, and it is very useful to understand the important management competencies quickly and easily by utilizing the averages of the performance and importance of the competency evaluated, without using any complicated statistical method [6]. In this study, an evaluation of unsafe practices was performed by applying a more comprehensive criteria obtained through the improved IPA.…”

Section: Current State Of Construction Disasters Related With Foreignmentioning

confidence: 99%

“…A variety of studies have been conducted and an analysis was performed using Analysis of Variance (ANOVA), Factor Analysis (FA), Structural Equation Model, Analytic Hierarchy Process (AHP), and Importance-Performance Analysis (IPA). Significantly, IPA has the advantage of enabling an urgent problem to be grasped easily and rapidly, without a complicated statistical approach [6]. However, as in an analysis of a general survey, since an average of the response results has a significant meaning in these analysis methods, it is impossible to assess the potential risk of the unsafe practice.…”

Section: Introductionmentioning

confidence: 99%

An Unsafe Practice Analysis considering Potential Risk to Foreign Construction Laborers in Korea

Shin¹

2015

Journal of the Korea Institute of Building Construction

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Recently, the number of accidents reported involving foreign laborers has risen, and the need to prevent accidents at construction sites has become more urgent. It has been found that 90 percent of construction accidents are caused by unsafe work practices, and various studies have been conducted on these practices with the aim of preventing accidents at construction sites. However, the tendency with previous studies was to average the results of survey responses, and as a result it is impossible to consider the potential risk of how many foreign laborers feel unsafe in relation with the unsafe practices. Therefore, in this study, importance-performance analysis (IPA) was improved in order to assess the potential risk of the unsafe practices of foreign laborers at construction sites in Korea. To verify the applicability of the improved IPA, a survey was carried out, and then the results were compared with those of the IPA. Through the use of the improved IPA, unsafe practices that were not found in the previous IPA but have potential risk were identified. The method proposed in this study is expected to contribute to the prevention of construction accidents of foreign workers by enabling a more efficient management.

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“…Since the seminal work by Martilla and James (1977), the IPA framework has gained popularity among researchers in the hotel industry (Almanza, Jaffe, & Lin, 1994;Beldona & Cobanoglu, 2007;Chu & Choi, 2000;Hemmasi, Strong, & Taylor, 1994;Lewis, 1985;Martin, 1995), in tourism (Chon, Weaver, & Kim, 1991;Duke & Persia, 1996;Evans & Chon, 1989;Uysal et al, 1991;Wade & Eagles, 2003), the restaurant business (Hsu, Byun, & Yang, 1997;Keyt, Yavas, & Riecken, 1994), leisure and recreation (Fletcher, Kaiser, & Groger, 1992;Guadagnolo, 1985), education (Alberty & Mihalik, 1989;Kitcharoen, 2004;Ortinau, Bush, Bush, & Twible, 1989) and healthcare marketing (Dolinsky & Caputo, 1991;Hawes & Rao, 1985). Chu and Choi (2000) compared the importance and performance of 26 hotel attributes as perceived by business and leisure travellers in Hong Kong.…”

Section: Importance-performance Analysismentioning

confidence: 99%

An importance-performance analysis of service quality in spa hotels

Blešić

Popov‐Raljić

Uravić

et al. 2014

Economic Research-Ekonomska Istraživanja

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This paper identifies the results of a questionnaire designed to measure service quality in spa hotels in the Republic of Serbia. Service quality was measured with a model based on the original SERVQUAL model. Due to the fact that many previous research papers have shown that SERVQUAL is insufficient to identify and measure all determinants of service quality in hospitality, the original SERVQUAL model has been slightly changed. Namely, this modified version of SERVQUAL was adjusted to measure a large number of tangible and intangible elements of the service quality in spa hotels. Based on the research results, seven dimensions of the service quality were identified: assurance, food and benefits, empathy, entertainment, recreation facilities and wellness, responsiveness and reliability. After applying the modified SERV-QUAL model, an Importance -Performance Analysis (IPA) was performed. By using an Importance -Performance Analysis (IPA), this paper examines the efficiency of hotel resources allocation and the possibility of designing management strategies to improve the quality of hotel service.

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Performance-Importance Analysis of Escorted Tour Evaluations

Cited by 124 publications

References 0 publications

Importance and Satisfaction of Destination Attraction for Water-Based Tourism in Jeju Island

Importance and Satisfaction of Destination Attraction for Water-Based Tourism in Jeju Island

An Unsafe Practice Analysis considering Potential Risk to Foreign Construction Laborers in Korea

An importance-performance analysis of service quality in spa hotels

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