Air conditioning systems are responsible for increasing men's work efficiency as well for his comfort, mainly in the warm periods of the year. Currently, the most used system is the mechanical vapor compression system. However, in many cases, evaporative cooling system can be an economical alternative to replace the conventional system, under several conditions, or as a pre-cooler in the conventional systems. It leads to a reduction in the operational cost, comparing with systems using only mechanical refrigeration. Evaporative cooling operates using induced processes of heat and mass transfer, where water and air are the working fluids. It consists in water evaporation, induced by the passage of an air flow, thus decreasing the air temperature. This paper presents the basic principles of the evaporative cooling process for human thermal comfort, the principles of operation for the direct evaporative cooling system and the mathematical development of the equations of thermal exchanges, allowing the determination of the effectiveness of saturation. It also presents some results of experimental tests in a direct evaporative cooler that take place in the Air Conditioning Laboratory at the University of Taubaté Mechanical Engineering Department, and the experimental results are used to determinate the convective heat transfer coefficient and to compare with the mathematical model.