᭹This article considers two contrasting applications of the balanced scorecard, at EDF Energy and Tesco, where the scorecard is called a steering wheel. A distinction is drawn between a strategic scorecard based on vision and a performance management scorecard based on mission and values. This difference makes the associated balanced scorecards useful to management in different ways. Our model demonstrates how different balanced scorecard approaches can complement each other for effective strategic management. This conceptualization is consistent with a perceived general tendency for large multinationals to use values to strategically manage from the center organization-wide core competences. strategic management. They make a distinction between a strategic scorecard based on vision and an operational scorecard based on diagnostic objectives. The second part of our article explains our methodology. The third and fourth parts give two contrasting versions of the balanced scorecard approach. One follows the Kaplan and Norton (1996) approach for scorecard management, while the other follows the Kaplan and Norton (1992) approach based on performance management. The fi nal part of the article considers the two versions as necessary parts of the strategic management process.
Performance and strategic managementThe use of the balanced scorecard in the performance management literature is variously explained as a performance management or control approach, while its use as a strategy development and management framework is