Performance measurement of public hospitals through the integration of SWOT and balanced scorecard

Abstract

Performance measurement is an essential factor for an organization to control the implementation of the strategy. The existing performance measurement system only evaluates financial performance. This study aims to propose the Key Performance Indicators (KPI) and measuring hospital performance with SWOT and BSC integration. Stages of research are determining internal and external factors with SWOT analysis, formulating alternative strategies, translating strategies into BSC perspective on strategic maps, determining performance indicators (KPI), KPI validation with AHP to obtain indicator weights for each view, and measuring hospital performance. Based on the results of the study, performance indicators (KPI) for hospitals based on the Balanced Scorecard perspective are six financial perspective indicators, two customer perspective indicators, four internal process perspective indicators, and five growth and learning perspective indicators. The internal process perspective is 90.43%, which means that the performance of the hospital is very healthy with the AA category, and learning 68.89% means that the performance of the hospital is very healthy with category A.

The Impact of Scenario Planning and Leadership on Non-Financial Performance in the Multi-Level Marketing (MLM) Industry

“…Hence, SWOT analysis contains elements of micro scenario planning. Setiawannie and Rahmania (2019) concluded that the use of SWOT analysis improves performance in the healthcare industry. Moreover, Habimana, Mutambuka, and Habinshuti (2018) studied the contribution of SWOT analysis towards improving competitiveness and overall performance and found a positive relationship between them.…”

Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy

“…In this study, an internal-external matrix will be used (Sukaatmadja et al, 2015) Marketing is done to meet needs where these activities are carried out in a profitable way (Kotler & Keller, 2016). Marketing is an organizational function and a set of processes for creating, communicating and conveying value to consumers and to develop consumer relationships that provide benefits to the organization and the parties with an interest in the organization (Puriansa & Donni, 2017). The American Marketing Association (AMA) defines marketing as an activity, a series of institutions and processes to create, communicate, deliver and offers exchange of the value to customers, clients, partners and the wider community (Kotler & Keller, 2016).…”

“…Marketing strategy is a market-driven process of developing a strategy that takes into account the changing environment and the need to offer superior customer value. In this case, the marketing strategy connects the organization with the environment and views marketing as a function that has more responsibility than other functions in overall business activities (Puriansa & Donni, 2017).…”

The impact of DRG-based management of healthcare facilities on amenable mortality in the European Union

“…After evaluating performance, it is possible to reveal the strengths and weaknesses of each hospital or selected healthcare system (Setiawannie & Rahmania, 2019). By finding this information, it is possible to compare individual hospitals and countries based on the selected criteria.…”