“…The large majority of studies in Table 1 conclude that ISO 9001 certification has a positive and significant impact on firms' financial performance (Simmons and White, 1999;Chow-Chua et al, 2003;Mokhtar et al, 2005;Naveh and Marcus, 2007;Nair and Prajogo, 2009;Pantouvakis and Dimas, 2010;Gómez et al, 2013;Psomas et al, 2013;Fatima, 2014;Psomas and Kafetzopoulos, 2014;Chatzoglou et al, 2015) and on firms' stock prices (Docking and Dowen, 1999;Beirão and Cabral, 2002;Nicolau and Sellers, 2002;Corbett et al, 2005;Sharma, 2005;McGuire and Dilts, 2008). Despite the fact that some of the longitudinal studies have found supporting evidence in favor of causality between ISO 9001 certification and financial performance (e.g., Corbett et al, 2005;Benner and Veloso, 2008), other studies note that the positive correlation between these two variables does not mean causality between them (see Heras et al, 2002b;Dick et al, 2008).…”