Performance of vertical up-flow-constructed wetlands integrating with microbial fuel cell (VFCW-MFC) treating ammonium in domestic wastewater

Phuong, Vo Nguyen Xuan; Dat, Dang Nguyen Hoang; Thuy, Doan Huu; Tuan, Doan Van; Hien, Lam Pham Thanh; Que, Vo Nguyen Xuan

doi:10.1080/09593330.2021.2014574

Cited by 6 publications

(3 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Increase the authenticity perception : Our research offers practical guidance for health-care marketers building new touchpoints for engaging their customers. First, given the role of authenticity as a critical driver for value co-creation, marketers should ensure their apps reflect their genuine intention, such as by considering the subscription cost, collecting appropriate data and, most importantly, providing non-biased information (Vo et al , 2022). To target young customers, brand managers should provide an AI app that reflects young customers’ values and lifestyles.…”

Section: Discussionmentioning

confidence: 99%

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity

Vo,

Nguyen,

Dang-Pham

et al. 2024

View full text Add to dashboard Cite

Purpose Artificial intelligence (AI) allows the brand to co-create value with young customers through mobile apps. However, as many brands claim that their mobile apps are using the most updated AI technology, young customers face app fatigue and start questioning the authenticity of this touchpoint. This paper aims to study the mediating effect of authenticity for the value co-creation of AI-powered branded applications. Design/methodology/approach Drawing from regulatory engagement theory, this study conceptualize authenticity as the key construct in customers’ value experience process, which triggers customer value co-creation. Two scenario-based online experiments are conducted to collect data from 444 young customers. Data analysis is performed using ANOVA and Process Hayes. Findings The results reveal that perceived authenticity is an important mediator between media richness (chatbot vs AI text vs augmented reality) and value co-creation. There is no interaction effect of co-brand fit (high vs low) and source endorsement (doctor vs government) on the relationship between media richness and perceived authenticity, whereas injunctive norms (high vs low) strengthen this relationship. Practical implications The finding provides insights for marketing managers on engaging young customers suffering from app fatigue. Authenticity holds the key to young customers’ technological perceptions. Originality/value This research highlights the importance of perceived authenticity in encouraging young customers to co-create value. Young customers consider authenticity as a motivational force experience that involves customers through the app’s attributes (e.g. media richness) and social standards (e.g. norms), rather than brand factors (e.g. co-brand fit, source endorsement).

show abstract

Section: Discussionmentioning

confidence: 99%

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity

Vo,

Nguyen,

Dang-Pham

et al. 2024

View full text Add to dashboard Cite

show abstract

“…According to Vo et al (2021), a maximum power output of 1.59 mW/m 2 was generated by vertical up-flow-CW integrated with MFC with a cathode of wild ornamental grass (Cenchrus setaceus) and domestic wastewater as an anolyte. On the other hand, the CW-MFC system with the macrophyte Typha orientalis has been used for domestic wastewater treatment.…”

Section: Electrochemical Propertiesmentioning

confidence: 99%

“…It has been used in a variety of wastewater applications, including domestic wastewater (Corbella & Puigagut 2018). Furthermore, the CW-MFC can be used to remove ammonium contaminants from domestic wastewater (Vo et al 2021). For these reasons, the goals of this study were to: (A) select appropriate macrophytes for electricity generation from domestic waste, (B) design the CW-MFC model, and (C) investigate the potential of CW-MFC in domestic wastewater treatment and electricity generation.…”

Section: Introductionmentioning

confidence: 99%

The new report of domestic wastewater treatment and bioelectricity generation using Dieffenbachia seguine constructed wetland coupling microbial fuel cell (CW-MFC)

2023

Archives of Environmental Protection

View full text Add to dashboard Cite

The constructed wetland integrated with microbial fuel cell (CW-MFC) has gained attention in wastewater treatment and electricity generation owing to its electricity generation and xenobiotic removal efficiencies. This study aims to use the CW-MFC with different macrophytes for domestic wastewater treatment and simultaneously electricity generation without chemical addition. The various macrophytes such as Crinum asiaticum, Canna indica, Hanguana malayana, Philodendron erubescens, and Dieffenbachia seguine were used as a cathodic biocatalyst. The electrochemical properties such as half-cell potential and power density were determined. For wastewater treatment, the chemical oxygen demand (COD) and other chemical compositions were measured. The results of electrochemical properties showed that the maximal half-cell potential was achieved from the macrophyte D. seguine. While the maximal power output of 5.42±0.17 mW/m 2 (7.75±0.24 mW/m 3 ) was gained from the CW-MFC with D. seguine cathode. Moreover, this CW-MFC was able to remove COD, ammonia, nitrate, nitrite, and phosphate of 94.00±0.05%, 64.31±0.20%, 50.02±0.10%, 48.00±0.30%, and 42.05±0.10% respectively. This study gained new knowledge about using CW-MFC planted with the macrophyte D. seguine for domestic wastewater treatment and generation of electrical power as a by-product without xenobiotic discharge.

show abstract

Key issues to consider toward an efficient constructed wetland-microbial fuel cell: the idea and the reality

Li,

Zhao,

Wei

et al. 2024

Environ Sci Pollut Res

View full text Add to dashboard Cite

Performance of vertical up-flow-constructed wetlands integrating with microbial fuel cell (VFCW-MFC) treating ammonium in domestic wastewater

Cited by 6 publications

References 41 publications

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity

The new report of domestic wastewater treatment and bioelectricity generation using Dieffenbachia seguine constructed wetland coupling microbial fuel cell (CW-MFC)

Key issues to consider toward an efficient constructed wetland-microbial fuel cell: the idea and the reality

Contact Info

Product

Resources

About