2018
DOI: 10.1177/0170840618789192
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Performing a Myth to Make a Market: The construction of the ‘magical world’ of Santa

Abstract: If you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for one month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his ‘magical world’. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a compl… Show more

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Cited by 41 publications
(32 citation statements)
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“…To date, the literature has focused on understanding the emergence of a single market (cf. Palo et al, 2020) or the that emerge between adjacent markets (cf. Kjellberg & Olson, 2017;Pflueger et al, 2019) but have seldom considered how infrastructures grow to support organized practices across multiple markets.…”
Section: Discussionmentioning
confidence: 99%
“…To date, the literature has focused on understanding the emergence of a single market (cf. Palo et al, 2020) or the that emerge between adjacent markets (cf. Kjellberg & Olson, 2017;Pflueger et al, 2019) but have seldom considered how infrastructures grow to support organized practices across multiple markets.…”
Section: Discussionmentioning
confidence: 99%
“…First, that markets are sites of political contestation where powerful actors impose their dominance on others in pursuit of ongoing profit (Fligstein, 1996); the STS-inflected study of markets upon which this article draws has begun to recognize the importance of material structures in reproducing such contestations (MacKenzie, 2018). Second, that markets are designed entities, rather than natural occurrences (MacKenzie, 2009), a theme now prominent in organization theory (Brunsson and Jutterström, 2018;Palo et al, 2020). Third, that social and political relations are compounded into the material: there is no material that is not social, and no social that is not material, writes Orlikowski (2007).…”
Section: Discussion: Sociomateriality and Organizational Moralitymentioning
confidence: 99%
“…This follows a broader turn across social theory toward conceptualizing and studying socio-materiality (Bennett & Joyce, 2013 ; Mukerji, 2015 ). The roots of this turn and of market studies lie in actor-network theory (ANT) (Latour, 2005 ) inspired approaches to theorise markets, first in Economic Sociology and Science and Technology Studies (STS), and then in Management, Marketing, and more recently in Organisation Studies (Çalışkan & Callon, 2010 ; Callon, 2009 ; Cochoy et al, 2016 ; Palo et al, 2018 ).…”
Section: Marketing Market Geographies and Spacementioning
confidence: 99%