2016
DOI: 10.1177/1461444815600279
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Performing honor online: The affordances of social media for surveillance and impression management in an honor culture

Abstract: In recent years, research on online impression management has received considerable scholarly attention, with an increasing focus on how the affordances of new media shape the impression management process. However, scant attention has been paid to how individuals perform their identity online in places where surveillance is the norm—and punishment for non-compliance to behavioral codes is severe. This qualitative study of Azerbaijan, an honor culture with a norm of surveillance and serious repercussions for d… Show more

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Cited by 60 publications
(46 citation statements)
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“…In contexts such as Iran and the Middle East and North Africa (MENA), the notion of risk and transgression is radically different from Western democracies. Beyond political pressure, social norms also play an important role in defining the boundaries of transgressive acts as well as social media affordances (Pearce & Vitak, 2016). Moreover, in the MENA region, many women's rights movements recently gained momentum and came to the forefront of social change.…”
Section: Resultsmentioning
confidence: 99%
“…In contexts such as Iran and the Middle East and North Africa (MENA), the notion of risk and transgression is radically different from Western democracies. Beyond political pressure, social norms also play an important role in defining the boundaries of transgressive acts as well as social media affordances (Pearce & Vitak, 2016). Moreover, in the MENA region, many women's rights movements recently gained momentum and came to the forefront of social change.…”
Section: Resultsmentioning
confidence: 99%
“…This is even more important in a country like Azerbaijan, a traditional patriarchal society, where women are constantly being surveilled, and especially young women have a difficult time when trying to engage in Internet activities due to "society's strict behavioral codes" ( [4], p. 12). Although for many years various women's associations, groups, non-governmental organizations and political parties tried to "raise women's consciousness and seek to alter traditional, gendered social relations and consequently to give Azeri women more power and control over their own well-being" ( [45], p. 303), these efforts fall short of enabling greater numbers of Azerbaijani women to participate in politics.…”
Section: Discussionmentioning
confidence: 99%
“…A hashtag is basically a caption that takes the form of metacommunication as well as a system for sorting and organization (Daer, Hoffman, and Goodman 2014). It is an affordance (Pearce and Vitak 2016) that is now available across platforms, including Facebook, Twitter, and Instagram where the # key is followed by an uninterrupted line of text to form a hashtag (Pandell 2017). It is a way to comment on the contents of a still or moving image, and it's also a way to cultivate a particular way of seeing the world (Berger 1972).…”
Section: Introductionmentioning
confidence: 99%