By high‐throughput screening the ternary Fe–Hf–Sb system, off‐stoichiometric (Fe,Sb)2+xHf1−x with a composition of Fe60.0–Hf26.5–Sb13.5 with high potential as hard magnetic phase is discovered. By quantitative domain structure analysis, promising intrinsic properties of Js ∼ 1 T, K1 ∼ 1.5 MJ m−3 are found at room temperature. By magnetometry, bulk intrinsic properties of Js ∼ 0.7 T, K1 ∼ 1.4 MJm−3 are found. Alloying elements like Co or Mn turns out to be an effective adjusting screw on the crystal structure and ferromagnetic behavior.