“…Research in “analytics” is increasing, as presented by S. Gupta et al. (2022). The other research papers focus on organizational culture, restaurant analytics, retail analytics, smart U, and the study of the problem of bias in business analytics through the emerging field of “algorithmic fairness.” The research arena in “analytics” is wide open, and researchers can work in many other application areas, for example, agri‐business, aviation, disaster management, elections, energy, forest fires, health care, and sports.…”