Permission marketing: a systematic review of 22 Years of research

Swain, Swapnarag; Jebarajakirthy, Charles; Maseeh, Haroon Iqbal; Saha, Raiswa; Gupta, Nimit; Grover, Rajni

doi:10.1108/mip-05-2022-0187

Cited by 13 publications

(16 citation statements)

References 69 publications

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“…App developers access users’ personal information and try to understand their shopping interests and lifestyle (Meng et al ., 2016) and use it for personalised marketing (Degirmenci, 2020; Kim et al ., 2017; Swain et al ., 2023a, b) which is a major source of income for app developers. The literature suggests that sharing of personal data with third parties is a concern for internet users (Smith et al ., 2011).…”

Section: Resultsmentioning

confidence: 99%

Exploring the privacy concerns of smartphone app users: a qualitative approach

Maseeh,

Nahar,

Jebarajakirthy

et al. 2023

MIP

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PurposeThe purpose of this study is to explore and identify the privacy concerns of smartphone app users pertinent to app usage.Design/methodology/approachAdopting a qualitative phenomenological approach, the authors conducted semi-structured interviews with app users to explore the app users' privacy concerns.FindingsCredibility concerns, unauthorised secondary use and vulnerability concerns are the three major privacy concerns of app users, under which these concerns have sub-concerns, i.e. popularity, privacy policy, stalking, data sharing, hacking and personal harm.Practical implicationsThe findings are useful to app marketers, app developers and app stores. App marketers, app developers and app stores can use the findings to understand and properly address app users' privacy concerns, thereby increasing the apps usage.Originality/valueBy exploring the privacy concerns of app users, the authors' study extends the literature and provides a theoretical development of individuals' privacy concerns in the context of a widely used technology, i.e. smartphone applications. Accordingly, this study contributes to the consumer privacy literature.

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Section: Resultsmentioning

confidence: 99%

Exploring the privacy concerns of smartphone app users: a qualitative approach

Maseeh,

Nahar,

Jebarajakirthy

et al. 2023

MIP

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“…Fifth, reference lists of relevant review articles were reviewed to identify additional articles. Finally, Google and Google Scholar databases were searched to reduce the possibility of missing any relevant work in the previous steps (Shankar et al , 2022; Swain et al , 2023a; Swain et al , 2023b). To ensure that relevant articles are not dropped for not reporting statistical values required for a meta-analysis (i.e.…”

Section: Methodsmentioning

confidence: 99%

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

Jebarajakirthy,

Sivapalan,

Das

et al. 2024

EJM

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Purpose This study aims to integrate the theory of planned behavior (TPB) and the value-belief-norm (VBN) theory into a meta-analytic framework to synthesize green consumption literature. Design/methodology/approach By integrating the findings from 173 studies, a meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis and path analysis. Findings VBN- and TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective norms, attitude and perceived behavioral control) mediate the effects of altruistic, biospheric and egoistic values on green purchase intention. Further, inconsistencies in the proposed relationships are due to cultural factors (i.e. individualism-collectivism, power distance, uncertainty avoidance, masculinity–femininity, short- vs long-term orientation and indulgence-restraint) and countries’ human development status. Research limitations/implications The authors selected papers published in English; hence, other relevant papers in this domain published in other languages might have been missed. Practical implications The findings are useful to marketers of green offerings in designing strategies, i.e. specific messages, targeting different customers based on countries’ cultural score and human development index, to harvest positive customer responses. Originality/value This study is the pioneering attempt to synthesize the TPB- and VBN-based quantitative literature on green consumer behavior to resolve the reported inconsistent findings.

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Section: Methodsmentioning

confidence: 99%

“…The integrative literature review approach can combine the tenets of structural and bibliometric reviews (Paul and Criado, 2020). The structural review synthesizes the past literature in terms of methodology, theory, and constructs used (Swain et al, 2023a). The bibliometric reviews synthesize the literature based on publication year, journals of publication, and country (Paul et al, 2021).…”

Section: Review Structurementioning

confidence: 99%

Two decades of brand hate research: a review and research agenda

Kumar¹,

Jebarajakirthy

Maseeh

et al. 2023

MIP

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PurposeThis review aims to synthesize the brand hate literature and suggest directions for future research on brand hate.Design/methodology/approachThis study adopted an integrative literature review method to synthesize and assess the brand hate literature.FindingsThe synthesis showed that social identity theory, disidentification theory and duplex theory are prominently used in brand hate studies, and a larger portion of brand hate research was conducted in Western countries. Further, brand-related, self-congruity, personal factors, information influence and brand community influence are the major types of antecedents of brand hate which can produce soft or hard consequences. Lexicometric analysis showed causes of brand hate, consumers' negative emotional and behavioral outcomes and community anti-brand behavior as key themes of brand hate research.Research limitations/implicationsThe synthesis has followed predefined criteria for the inclusion research papers. Thus, the review is limited to articles that fulfilled the criteria for inclusion.Practical implicationsThe finding will help marketers, specially brand managers, craft strategies to handle brand hate.Originality/valueThe brand hate literature is still developing and remains incoherent, suggesting that a synthesized review is needed. This study has systematically reviewed and synthesized the brand hate literature to study its development over time and proposes a framework which provides a comprehensive understanding of brand hate.

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Permission marketing: a systematic review of 22 Years of research

Cited by 13 publications

References 69 publications

Exploring the privacy concerns of smartphone app users: a qualitative approach

Exploring the privacy concerns of smartphone app users: a qualitative approach

A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption

Two decades of brand hate research: a review and research agenda

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