“…Within the ideology of intensive mothering, the 'scientific mother' is expected to rely on scientific research to support parenting decisions; parenting choices are considered 'morally righteous' if they can be supported by scientific research, which mothers are expected to use appropriately (Apple, 1995(Apple, , 2006Faircloth, 2010Faircloth, , 2013Foss, 2010;Hammer & Inglin, 2014;Knaak, 2010). Researchers have found that that mothers do approach decisions about feeding their babies rationally; assessing risks in their decisions to breastfeed (Knaak, 2010;Lee 2007Lee , 2008 or to share milk (Gribble, 2014) or when selecting one formula over another (Afflerback, Carter, Anthony, & Grauerholz, 2013).…”