2021
DOI: 10.31932/jpk.v6i1.1168
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Persepsi Masyarakat Dalam Menanggapi Iklan Politik Di Televisi

Abstract: Penelitian ini bertujuan untuk mendeskripsikan (1) persepsi masyarakat dalam menanggapi iklan politik di televisi; (2) dampak iklan politik terhadap hak pilih masyarakat. Metode penelitian menggunakan deskriptif kualitatif dilakukan di Desa Setail. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data meliputi beberapa tahap disertai dengan keabsahan data menggunakan prosedur Triangulasi. Hasil penelitian menunjukkan: (1) Persepsi masyarakat dalam menanggapi iklan politik di t… Show more

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“…(Tarigan, 2018). Television is one of the most visually stimulating and influential advertising media (Abadi et al, 2021). Television commercials are one of the most easily accessible and influential forms of advertising (Winata & Nurcahya, 2017).…”
Section: A Introductionmentioning
confidence: 99%
“…(Tarigan, 2018). Television is one of the most visually stimulating and influential advertising media (Abadi et al, 2021). Television commercials are one of the most easily accessible and influential forms of advertising (Winata & Nurcahya, 2017).…”
Section: A Introductionmentioning
confidence: 99%