Persistence and Change in Social Media

A Model of Social Media Engagement: User Profiles, Gratifications, and Experiences

“…According to research by Young and Quan-Haase [66], users are actively engaged in decisions about what information to share and with whom, rather than being simply passive consumers of content. Users make decisions about what images to include in their profile, what information to share, and whom to connect with via requests and follows, a process that has been described as data curation of the self [25]. The presentation of self entails a degree of emotional engagement as users confide information about themselves to their imagined audiences [36], an aspect of their social context.…”

“…While social media share common features that afford engagement through 'two-way' audience interaction, the diversity in design encountered across sites makes it difficult to identify a set of core functionalities [25]. Generally, social media are defined as 'web sites and applications which enable users to create and share content or to participate in social networking' [57].…”

Diferentes objetivos, diferentes apropriações? O uso do Facebook por iniciativas civis de democracia digital no Brasil

“…Quando o tema é eleições, Williams e Gulati (2008) e Parviainen et al (2012) projetam estudos que levam em consideração questões como a relação entre rede de amizades e publicação de conteúdo político, ou ainda o desempenho de candidatos durante um perí-odo eleitoral específi co.…”

“…Dentre os que se destacam por essa linha estão os estudos que envolvem discussão política em períodos eleitorais, mais notadamente pesquisas empíricas (Williams e Gulati, 2008;Parviainen et al, 2012), ou aqueles que se debruçam sobre análises pontuais de eventos políticos de relevância (Reis e Barros, 2011;Tufekci e Wilson, 2012;Lim, 2012).…”

The Enterprise Social Media Relations Strategy: The Case of Maersk Line

“…This basically means that the more you share and give to others on social media, the more you are bound to receive back in the form of likes, comments and shared content, negative as well as positive. This leads to another way of defining social media, which takes its point of departure in social affordances -affordances referring to the perceptual cues in the environment that facilitate interaction (Hogan & Quan-Haase, 2010). In this understanding, social media affords two-way interaction with an audience, beyond any specific recipient, called many-to-many communication in which messages are broadcast to a wider audience that can then engage in an exchange.…”